| Company type | Private |
|---|---|
| Industry | Amplification |
| Founded | Los Angeles, California, United States (1976; 48 years ago (1976)) |
| Founder | Paul Rivera |
| Headquarters |
,
United States
|
Key people | Paul Rivera |
| Products | Amplifiers |
| Website | www |
Rivera Amplifiers is an American manufacturer of guitar amplifiers. It was founded by Paul Rivera as a research and development firm in August 1976 in Southern California.[1]
Before moving into manufacturing amplifiers under his own name, Paul Rivera ran his own amplifier repair and modification shop, and then worked for Fender Amplifiers.[2] There he acted as Marketing Director, specifying a whole range of amplifiers and designing some himself. These were the last range to be made by Fender before its owners, CBS, sold the company[3] to its then management, and the last to be mass-produced by Fender with 'traditional' (non-PCB) methods. Rivera, like other amplifier builders such as Soldano, began building Fender-based amplifiers to try to capture a piece of the market for hot-rodded multi-channel amplifiers dominated by Mesa Boogie.[4]
