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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Rocket Fuel Inc. Company type Private Industry Marketing and Advertising Founded 2008; 16 years ago (2008 ) Founders George John, Richard Frankel, Abhinav Gupta Headquarters
,
US
Number of locations
20
Area served
North America, Europe, and Japan; 20,000 advertisers and 3,600 advertising agencies[2]
Key people
Simon Hayhurst, VP Product
Number of employees
700+
Rocket Fuel was an ad technology company based in Redwood City , California.[3] Yahoo! .[3]
Rocket Fuel completed an initial public offering in September 2013.[4] [5] [6]
Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[7] [8] [9]
In 2017, the company was acquired by Sizmek , a private ad tech company owned by Vector Capital ; one outcome of this was a retreat from public company status back to being a private company.[2]
In November 2017, Sizmek retired the brand Rocket Fuel.[citation needed
References
[ edit ]
^ a b c Schubarth, Cromwell (18 July 2017). "One-time ad tech unicorn sells at 90% discount from IPO price" Silicon Valley Business Journal . Retrieved 19 July 2017 . Ad tech company Rocket Fuel is being acquired by for $125.5 million by Sizmek, a privately owned company in the same business owned by private-equity firm Vector Capital.
^ a b Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars" . Seeking Alpha. Retrieved 3 December 2013 .
^ "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising" . Adotas . 4 February 2014. Retrieved 9 March 2014 .
^ Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel" . CNBC . Retrieved 13 March 2015 .
^ Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
^ Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1] For Estimated $230M" . ad exchanger . Retrieved 24 August 2014 .
^ Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1]" . Venture Beat . Retrieved 24 August 2014 .
^ Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory" . Adweek . Retrieved 24 August 2014 .
External links
[ edit ] R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Rocket_Fuel_Inc.&oldid=1232593346 " C a t e g o r i e s : ● B i g d a t a c o m p a n i e s ● T e c h n o l o g y c o m p a n i e s e s t a b l i s h e d i n 2 0 0 8 ● 2 0 0 8 e s t a b l i s h m e n t s i n C a l i f o r n i a ● C o m p a n i e s b a s e d i n R e d w o o d C i t y , C a l i f o r n i a ● C o m p a n i e s f o r m e r l y l i s t e d o n t h e N a s d a q ● O n l i n e a d v e r t i s i n g ● 2 0 1 3 i n i t i a l p u b l i c o f f e r i n g s H i d d e n c a t e g o r i e s : ● A l l a r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s ● A r t i c l e s w i t h u n s o u r c e d s t a t e m e n t s f r o m J a n u a r y 2 0 2 1
● T h i s p a g e w a s l a s t e d i t e d o n 4 J u l y 2 0 2 4 , a t 1 5 : 0 1 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
