Marin Aleksov founded the company in 2008 and serves as CEO.[1] The company specializes in selling gold, silver, platinum and palladium. Rosland also facilitates establishing precious metal-backed IRAs.[2]
Rosland serves the United States, but has also opened offices in Europe. In July 2014, Rosland expanded into the United Kingdom, where the company is known as Rosland UK,[3][4] and later moved into Germany as Rosland GmbH.[5]
Rosland's primary product is gold and they argue that while the value of the U.S. dollar drops, gold has long served as a hedge against inflation and has performed well in uncertain economic circumstances.[6][7]
Rosland Capital's senior economic advisor is Jeffrey Nichols and he often provides commentary for the company on the benefits of including gold in asset portfolios.[8][9]
Rosland Capital has been endorsed in television commercials and on its website by a variety of well-known figures. Rosland prominently features actor William Devane in its television commercials.[10][11] Rosland has said it chose Devane because he would resonate with its target demographic.[12] Watergate conspirator and radio personality G. Gordon Liddy has also appeared in television advertisements for Rosland Capital.[13]
In 2015, Rosland Capital released "The Rosland Capital Guide to Gold", a book penned by Aleksov with John Watson. For each book sold, Rosland Capital said they would make a donation to the American Red Cross.[14][15]