Santika Indonesia Hotels & Resorts is an Indonesian hotel group under the auspices of PT. Grahawita Santika, a subsidiary of mass media conglomerate, Kompas Gramedia. First established on 22 August 1981, now Santika Indonesia Hotels & Resorts has 116 hotel units spread across more than 40 cities in Indonesia. Santika Indonesia Hotels & Resorts has a vision and mission to become the largest choice of local hotel groups in Indonesia and Southeast Asia.
Santika Indonesia Hotels and Resorts has 7 main brands, namely The Samaya and The Kayana as The Royal Collection, The ANVAYA Beach Resorts as a 5 star hotel, Hotel Santika Premiere as a 4 star hotel, Hotel Santika as a 3 star hotel, Kampi Hotel as an instagenic hotel 3 stars, Amaris Hotel is a 2 star smart hotel. The specialty of each Santika Indonesia Hotels & Resorts hotel unit lies in the strong characteristics of Indonesian culture both in terms of architecture and the services provided, which is in accordance with the brand value of Santika Indonesia Hotels & Resorts, namely " Indonesian Home” and the service motto is “Hospitality from the Heart”.
PT Grahawita Santika was established to manage the hospitality industry under Kompas Gramedia Group on 22 August 1981. Hotel Soeti was the first hotel purchased from its owner, Soetiyah Pudjosuwarno. This hotel is on Jalan Sumatra No. 52-54, Bandung. In 1988, this simple hotel, with 33 rooms built in an area of 3,250 square meters, was renovated into 70 rooms. Once the renovation was completed, this hotel was inaugurated as the 3-star Hotel Santika Bandung by the Minister of Tourism, Post and Telecommunications, Susilo Sudarman on 27 March 1989. Hotel Santika Bandung was the forerunner to the establishment of Santika Indonesia Hotels & Resorts.[1]
The background of the establishment of Hotel Santika, the Pos Kota daily newspaper, was suppressed in 1978; therefore, the pioneers of Kompas Gramedia Group should think about the business diversification outside its core business as a communication media. They made the plan in order to prevent mass layoffs. If the Pos Kota daily newspaper will be suppressed again, there are subsidiaries, which can sustain their employees. Several businesses were implemented, including the hospitality industry.
At the beginning, the proposal for establishing a hotel was not approved, because at that time, hotel business was considered a negative connotation and the Return on Investment (ROI) was progressing slowly. However, Binawarman Sardjan, who was a member on the investment team of Kompas Gramedia Group at that time, convinced the Chairman of the investment team of Kompas Gramedia Group, Indra Gunawan, to approve the proposal. Because of the persistence and hard work of Binawarman Sardjan, Hotel Santika was established.
Several years after the first Santika Indonesia Hotels & Resorts was inaugurated, Santika Indonesia Hotels & Resorts developed itself and reached about 40 properties across Indonesia. In accordance with its brand value, "Indonesian Home" and the service motto, "Hospitality from the Heart", Santika Indonesia Hotels & Resorts always emphasizes the value of Indonesian culture, including the hospitality to all guests.[2]
As of 2024, Santika Indonesia Hotels & Resorts operates a total of 116 hotels throughout Indonesia, spread over seven brands, from economy (Amaris), to midscale (Kampi and Hotel Santika), upper-midscale (Hotel Santika Premiere), upscale (Anvaya), and luxury (Kayana and Samaya).[2] While Amaris, Hotel Santika, and Hotel Santika Premiere properties exist throughout the country, Bali houses the company's sole Anvaya and two Samaya properties, plus one of the two Kayana properties (the other one is located in the neighboring island of Lombok), while the only Kampi property is located in Surabaya.
