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AService Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1]
The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups in their Agile sprints.
A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6] Since its inception, the approach has been used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors.[7]
The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.