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Contents

   



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1 Methodology  





2 Applications  





3 Structure  





4 References  














Service design sprint







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From Wikipedia, the free encyclopedia
 



AService Design Sprint is a time-constrained Service Design project that uses Design Thinking and Service Design tools to create a new service or improve an existing one. The term Service Design Sprint was first mentioned by Tenny Pinheiro in his book The Service Startup: Design Thinking Gets Lean (Elsevier; 2014).[1]

Methodology

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The Minimum Valuable Service methodology used in a Service Design Sprint [2] combines Agile-based approaches with Service-dominant logic and Service Design tools [3] to help product development teams understand, co-design, and prototype complex service scenarios with low resources and within the timespan of a week. The methodology, created by Tenny Pinheiro in 2014,[4] was designed to be used by startups in their Agile sprints.

Applications

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A Service Design Sprint differs from a traditional Design Sprint[5] due to its service dominant logic inclination.[6] Since its inception, the approach has been used by startup accelerators, educational institutions like the university of Lapland in Finland, MIT, and fortune 500 companies in many different sectors.[7]

Structure

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The Minimum Valuable Service model [8] is divided into four phases each containing a set of tools.

  1. Projection: Agile ethnographic tools are used to uncover untapped barriers, needs, and desires, understand mental models and get a sense of the user's “Learn, Use and Remember” journey.
  2. Perspectives: Tools like the Swap Ideation are used here to co-design with users, generating valuable service propositions.
  3. Playground: Mockup and roleplaying tools are used to prototype ideas and explore concepts in a playful manner.
  4. Polish Off: The MVS Journey, an Agile service blueprint tool, is used in this phase to breakdown interactions in intentions and avatars.

References

[edit]
  1. ^ Pinheiro, Tenny (1 April 2014). The Service Startup: Design Thinking Gets Lean. ISBN 978-0615929781.
  • ^ "Service design sprints deliver speedy solutions".
  • ^ "Humanizing organizations - The pathway to growth" (PDF).
  • ^ "Implementing Service Design Thinking for Startups".
  • ^ "Service Design Sprints vs. Product (GV) Design Sprints". 2 October 2020..
  • ^ "Evolving to a New Dominant Logic"..
  • ^ "Service Design Sprints: Merging customer experience with agile".
  • ^ Miettinen, Satu (10 November 2016). An Introduction to Industrial Service Design. ISBN 9781317181750. Retrieved 2017-09-10.

  • Retrieved from "https://en.wikipedia.org/w/index.php?title=Service_design_sprint&oldid=1196863208"

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    This page was last edited on 18 January 2024, at 18:46 (UTC).

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