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Set-jetting (or taking a location vacation) is the trend of traveling to destinations that were the filming locations of movies.[1] Examples include touring London in a high-speed boat as in the James Bond films, or visiting the stately homes that are seen in the Jane Austen adaptations. The term is a play on jet-setting, a form of luxury travel in upper-class society.
The term was first coined in the US press in the New York Post by journalist Gretchen Kelly in 2008.[2] An analysis of the use of Geospatial technologies in set jetting was proposed by Thierry JoliveauinThe Cartographic Journal.[3] Corporations, convention and tourism boards followed the trend that year, creating their own set-jetting travel maps, like the Elizabeth: The Golden Age movie map published by VisitBritain.[4][5]
In June 2018, Maya Beach, made famous by Danny Boyle's 2000 film The Beach, was closed indefinitely to allow it to recover from the ecological damage of mass tourism.[6] The beach received up to 5,000 tourists and 200 boats a day.[6]
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