ShortList was a free weekly magazine published in London. Launched in 2007, it was published by Shortlist Media Ltd., who in 2009 launched Stylist, a similar magazine for women. Another publication, Shortlist Dubai, launched in March 2015.[2] The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure.[3] The magazine released its last issue on 20 December 2018.[4]
ShortList was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as FHM and Loaded.[5]
Joe Mackertich, the current editor, states that "it’s important to me that people pick up ShortList and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."[citation needed]
Marking the occasion of ShortList’s 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.
ShortList was published by Shortlist Media Ltd, who also owns Stylist, Emerald Street, and Mr. Hyde.[citation needed]
ShortList was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.
The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities[6] with the largest print circulation of all men's magazines in the UK.[7]
The magazine was targeted at an audience of professional males who wanted to train in their jobs.[citation needed]
ShortList described its audience as "the Met Set" (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".[citation needed]
Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by Danny Wallace.
ShortList launched its website, shortlist.com, in September 2010; by March 2018, it had 1.8 million monthly unique users globally.[citation needed] The website continues to publish content, despite the print edition's closure.
