 | |
| Formerly | NUGGS LABS, INC [1] |
|---|---|
| Company type | Privately held company |
| Industry | Food technology |
| Founded | 2018 |
| Founders | Ben Pasternak Sam Terris |
| Headquarters | |
| Website | simulate |
SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products.[2][3] The company was founded in 2018 by Ben Pasternak and Sam Terris.[4][5][6]
The company's main product is NUGGS, a plant-based chicken nugget alternative.[7] SIMULATE also makes a plant-based chicken patty product called DISCS.[8][9]
The product NUGGS was launched in July 2019 via a direct-to-consumer website.[10] NUGGS began sale in retail stores such as Whole Foods Market, Walmart, Sam's Club, and Target in early 2021.[11] The company also sells its products through ghost kitchensinSan Francisco and Los Angeles. In July 2019, SIMULATE (then NUGGS) announced that it was changing its name to SIMULATE.[12][13][14] The company plans to expand internationally, first to Canada.[15][16]
