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C o n t r i b u t e
● H e l p ● L e a r n t o e d i t ● C o m m u n i t y p o r t a l ● R e c e n t c h a n g e s ● U p l o a d f i l e
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Search
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● C r e a t e a c c o u n t ● L o g i n
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● C r e a t e a c c o u n t ● L o g i n
P a g e s f o r l o g g e d o u t e d i t o r s l e a r n m o r e ● C o n t r i b u t i o n s ● T a l k
( T o p )
1 E a r l y l i f e
2 C a r e e r
3 W r i t i n g s
4 R e f e r e n c e s
T o g g l e t h e t a b l e o f c o n t e n t s
S o o n Y u
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P r i n t / e x p o r t
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A p p e a r a n c e
F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Early life
[ edit ]
Yu was born in Taiwan and moved to Davis, California , at age 3, where his father was an agricultural geneticist.[6] University of California, Davis in 1988[7] Stanford University in 1993.[8]
Career
[ edit ]
Soon served as the global VP of innovation and as a corporate officer for VF Corporation from 2010 to 2016.[9] [10] [11] [12] Clorox to pursue a sales associate position at Crate & Barrel, taking an 85% pay cut and earning $5/hour to gain retail experience.[13] [14] [15] [16]
In 1998, Yu founded Gazoontite, a retailer of allergy and asthma related products.[17] [18] [19] [18] [20] The Wall Street Journal omni-channel retailing.[16]
His book, Friction: Adding Value By Making People Work For It won the 2022 NYC Big Book Award in Sales & Marketing.[21] Iconic Advantage , won the 2019 Axiom Business Book Award in Advertising / Marketing / PR / Event Planning. [22]
Writings
[ edit ]
Books
Soon Yu, Dave Birss (May 24, 2022). Friction: Adding Value By Making People Work for It. ZenKarma Media. ISBN 979-8985967210
Soon Yu, Dave Birss (February 6, 2018). Iconic Advantage: Don't chase the new, innovate the old . Savio Republic. ISBN 978-1682615409
References
[ edit ]
^ "Rave Reviews: Soon Yu's best-selling book "Iconic Advantage" . outspoken . Retrieved 2018-11-28 .
^ Yu, Soon (2018-02-06). Iconic Advantage® ISBN 9781682615409
^ "Adding friction can heighten customer value and build relationships" . Justin Brady . Retrieved 2022-07-11 .
^ "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store" . SFGate . 1999-03-31. Retrieved 2018-11-28 .
^ "UC Davis Magazine on Twitter" . Twitter . Retrieved 2018-11-28 .
^ "The Secrets of Staying Power" . Stanford Graduate School of Business . Retrieved 2018-11-28 .
^ Nishi, Dennis (2014-12-07). "How to Break Your Bad Work Habits" . Wall Street Journal . ISSN 0099-9660 . Retrieved 2017-04-14 .
^ "How removing fear can be your innovation trump card" . Washington Post . Retrieved 2017-04-14 .
^ "Art and Science Leads to Iconic Products" . www.vfc.com . Retrieved 2018-12-27 .
^ Eu, Geoffrey (2017-08-12). "Soon Yu" . The Business Times . Retrieved 2018-12-29 .
^ Sinton, Peter (March 31, 1999). "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store" . SFGate .
^ Sinton, Peter (1999-03-31). "A Nose for Business / Entrepreneur molds his startup dreams into allergy-products specialty store" . SFGate . Retrieved 2018-12-29 .
^ "Chiquita Brands International, Inc in Franklin Park, IL 60131 - ChamberofCommerce.com" . www.chamberofcommerce.com . Retrieved 2018-12-29 .
^ a b Rubin, James Peter (May 14, 2001). "No Surrender" . The Wall Street Journal .
^ Donovan, Aaron (2000-04-02). "IN BRIEF; Can blessyou.com Be Far Behind?" . The New York Times . ISSN 0362-4331 . Retrieved 2017-04-14 .
^ a b "The Hybrid Company: Reach All Your Customers Through Multi-Channels Anytime, Anywhere - PDF Free Download" . epdf.tips . Retrieved 2019-02-19 .
^ "Gazoontite Seeks Brand Awareness Offline" . Los Angeles Times . 1999-11-08. Retrieved 2021-06-18 .
^ "Gazoontite: Going, Going, Gone" . Wired . ISSN 1059-1028 . Retrieved 2021-06-18 .
^ "NYC Big Book Award Winners" . nyc-big-book-award . Retrieved 2023-07-19 .
^ "2019 Medalists" . axiomawards.com . Retrieved 2022-08-24 .
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Soon_Yu&oldid=1182120835 " C a t e g o r i e s : ● A m e r i c a n m o t i v a t i o n a l s p e a k e r s ● A m e r i c a n w r i t e r s ● 1 9 6 5 b i r t h s ● L i v i n g p e o p l e ● U n i v e r s i t y o f C a l i f o r n i a , D a v i s a l u m n i ● A m e r i c a n p e o p l e o f T a i w a n e s e d e s c e n t H i d d e n c a t e g o r i e s : ● P a g e s u s i n g i n f o b o x p e r s o n w i t h m u l t i p l e o r g a n i z a t i o n s ● A r t i c l e s w i t h h C a r d s
● T h i s p a g e w a s l a s t e d i t e d o n 2 7 O c t o b e r 2 0 2 3 , a t 0 7 : 3 4 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
