In 2002, the former headquartersofthe Superior Oil Company (completed in 1956) a twelve-story, marble-clad building was converted into The Standard, Downtown LA in 2002.[2] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a rooftop pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places. The building was rebranded as The Delphi Hotel in 2023.
In 2006, The Standard Hotels expanded to Miami Beach, where they opened The Standard Spa, Miami Beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel.
In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard, High Line. It was the first time the brand built a property from the ground up, rather than renovating an older space. The design was the work of the Ennead Architects.
In 2011, Andre Balazs properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village.
In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International.[3]
On November 1, 2019, a property in Maldives opened.[5]
The Standard Hollywood, which closed temporarily in 2020 due to the COVID-19 pandemic, closed permanently on January 22, 2021, due to a 2019 increase in the lease price on the hotel and the economic impact of the COVID-19 pandemic.[6]
The Standard Downtown LA, which also closed temporarily in 2020 due to the COVID-19 pandemic, never reopened, was closed permanently on January 22, 2022.[7]
Farr, Louise (March 1999), "Setting the Standard: Well before its opening, the Standard is already attracting the young and trendy", W Magazine, pp. Volume 28 Issue 3
Tyrnauer, Matt (March 1999), "Hotel California: The Standard, Andre Balazs' newest hotel, is designed to lure the young and restless by marrying the chi with cheap and past with future", Vanity Fair, pp. 102, 104, 110
Verbila, S. Irene (September 19, 1999), "Hip on the strip", Los Angeles Times Magazine, p. 34
