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( T o p )
1 C o n t e n t
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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Content [ edit ]
Each ad begins with a scenario involving people in public places. As everyone is acting "normal", it is all disrupted by Stoner Sloth, a sloth who reacts slowly while moaning. Stoner Sloth is meant to represent the behavior of a stereotypical stoner and its actions are accompanied by a musical cue of a guitar being weakly strummed. The human characters around Stoner Sloth usually react with disgust or disappointment.
Reception [ edit ]
The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail",[1] Adweek [3] [4] National Cannabis Prevention and Information Centre distanced itself from the campaign.[5]
See also [ edit ]
References [ edit ]
^ Erik Oster (December 21, 2015), "Saatchi & Saatchi's 'Stoner Sloth' Effort for New South Wales Backfired Miserably" , Adweek
^ Duff, Eamonn (December 27, 2015). "Saatchi & Saatchi defends $500,000 'Stoner Sloth' anti-marijuana campaign" . The Sydney Morning Herald . Retrieved 26 April 2017 .
^ Wahlquist, Calla (December 19, 2015). " . The Guardian . Retrieved April 26, 2017 .
External links [ edit ]
t
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Anti-drug ad campaigns
Slogans
Public service announcements
Organizations and programs
t
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By location
Organisations
People
Works
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Stoner_Sloth&oldid=1201227724 " C a t e g o r i e s : ● 2 0 1 0 s t e l e v i s i o n c o m m e r c i a l s ● 2 0 1 5 i n A u s t r a l i a n t e l e v i s i o n ● 2 0 1 5 i n c a n n a b i s ● 2 0 1 5 i n t r o d u c t i o n s ● A n t i - c a n n a b i s p u b l i c s e r v i c e a n n o u n c e m e n t s ● A u s t r a l i a n a d v e r t i s i n g s l o g a n s ● C a n n a b i s i n A u s t r a l i a ● S l o t h s a n d a n t e a t e r s i n p o p u l a r c u l t u r e
● T h i s p a g e w a s l a s t e d i t e d o n 3 1 J a n u a r y 2 0 2 4 , a t 0 5 : 2 7 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
