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History [ edit ]
The company was founded in 1997 as a division of Quick & Reilly by Donato A. Montanaro .[1]
Quick & Reilly was acquired by FleetBoston Financial in 1998.
In early 1999, FleetBoston considered an initial public offering for the unit but plans were scrapped in October 1999 after the dot-com bubble started to crash.[2] [3]
In an October 1999 Fortune (magazine) article, Montanaro claimed that Suretrade was rated the #1 broker for aggressive traders and #2 for beginning investors.[4]
In 2000, the company launched advertising that promoted market timing.[5]
Suretrade was folded into Quick & Reilly in 2001 as investors wanted more advisory services after the crash of the dot-com bubble.[6]
References [ edit ]
^ Hechinger, John; Buckman, Rebecca (March 12, 1999). "Fleet Considers Spinoff, IPO For Suretrade Internet Unit" The Wall Street Journal
^ Nocera, Joseph (October 11, 1999). "Power to the People INVESTING HAS BECOME PART OF EVERYDAY LIFE IN MIDDLE-CLASS AMERICA" . Fortune
^ "SURETRADE BREAKS TV, PRINT ADS" . Advertising Age . Crain Communications . October 31, 2000.
^ Trombly, Maria (February 12, 2001). "Brokerage Joins Movement Away From Net Pure-Plays" . Computerworld
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● T h i s p a g e w a s l a s t e d i t e d o n 2 1 J u n e 2 0 2 1 , a t 0 2 : 3 8 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
