Arvin Impuesto Jimenez (March 24, 1974 – February 7, 2014), known mononymouslyasTado, was a Filipino comedian, actor, radio personality, businessman, published author and activist. His nickname "Tado" comes from a Tagalog expletive (tarantado) that he frequently blurts out.[1][2] Tado was primarily known for the offbeat television program Strangebrew and the U92 radio program The BrewRATs!.
Prior to fame, Tado had worked on various odd jobs such as a staff in a mental hospital, a waiter, a scriptwriter for television and a photojournalist. Tado graduated from the Polytechnic University of the Philippines (PUP) with a degree in Psychology. He was an active member of Scouts Royale Brotherhood (SRB) International Service Fraternity and Sorority under the waving banner of Beta Tau Chapter. He was engaged in social issues as a student organizer of Sanlakas.[1]
While in PUP, Tado was influenced by his artist friends, causing him to be involved in theater, painting and photography. This led to the founding of the now-defunct PUP-based cultural organization called PANDAY PIRA (Pandayan ng Pilipinong Kultura). He eventually studied film making at the Mowelfund Institute.[1]
Tado also dabbled in music and had appeared once as the lead vocalist of The Youth as with original vocalist Dodong Cruz's consent. He and the band appeared on the GMA Network program Unang Hirit, singing the band's hit "Multong Bakla" ("gay ghost").[4]
Tado became involved in television with the premiere of the off-the-wall magazine show Strangebrew in the then-NU 107 operated UNTV Channel 37, with Angel Rivero as his co-host, in 2001. His maroon Volkswagen Beetle took him and Rivero throughout Metro Manila on an adventure with "a unique cartoony look, a caustic wit" with "a weird sense of humor."[1]
Strangebrew and Tado became a cult hit until the show was canceled a year later, with him enshrined as a pop culture icon.[1]
In almost all episodes whenever they interview a certain person, Tado throws his famous question "Kuya/ate, sa tagal mo nang ginagawa itong trabaho na ito, umibig ka na ba?" ("Sir/ma'am, with all the time that you have given for this job, have you tried falling in love?")
He was reunited with Rivero (along with occasional Strangebrew contributor, Ramon Bautista) in Hit 99.5 FM's (now 99.5 Play FM) late-night talk show The BrewRATs![1] in which is a pun on the Tagalog slang of the male genitalia. Even with Hit FM's reformatting to 99.5 Campus FM and finally reverting to its old 99.5 RT callsign, the show was consistently placed on the station's roster of shows, and consistently occupying the late-night slot until it was moved to the morning slot from August to September 2009.
On October 1, 2009, The BrewRATs! resurfaced on U92, the radio affiliate of MTV Philippines, of which Bautista was a personality of The Ramon Bautista Show. It went off the air a second time as a result of U92's reformat to Radyo5 92.3 News FM and has since become a show at the internet radio station DigRadio every Thursday from 9 PM to midnight.[5][6]
Aside from radio, Tado also designed LimiTado ("Limited"), and ran it with his wife, Lei Jimenez.[7] The graphic T-shirts' main selling points are striking messages printed on the shirt and spoofs. Other items include bags, accessories and toy collectibles such as Volkswagen die-casts.[8] He also has a tattoo shop and a production company.[9]
Tado ran again for the position of city councilor of Marikina's 1st District in 2013 as a candidate under Partido Lakas ng Masa. This would be the second time he lost in the election, finishing at eleventh yet again.
