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Takarajimasha headquarters
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| Predecessor | Takarajima Photo Chemicals Co., Ltd. |
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| Founded | September 22, 1971; 52 years ago (1971-09-22) |
| Country of origin | Japan |
| Headquarters location | Chiyoda, Tokyo, Japan |
| Key people | Makoto Sekigawa[1][2] (President) |
| Fiction genres | Fashion magazines |
| Revenue | ¥300.9 million[3] |
| No. of employees | 212 (as of September 2013)[3] |
| Official website | tkj |
Takarajimasha, Inc. (Japanese: 株式会社宝島社, Hepburn: Kabushiki Gaisha Takarajimasha) is a Japanese publishing company based in Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens,[4][5] fashion magazines in general, as well as guide books.
The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (株式会社ジェー・アイ・シー・シー) and a successor of the former Takarajima Photo Chemicals Co., Ltd. that was founded in 1918.[6] Established by some Waseda University former revolutionary students, in May 1974 it started to publish its first magazine, Takarajima, a Japanese subculture focused magazine,[4][7] which was followed by Bessatsu Takarajima in March 1976.[6] Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989,[6] while fashion magazine Cutie[5] was first published in September 1989.[6] On April 1, 1993, its name changed to Takarajimasha.[6] Smart, Spring, and Sweet, all young-targeted fashion magazines,[5][8] are published since October 1995, February 1996, and March 1999 respectively.[6] Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook[note 1] featuring a catalogue of new items of a brand and limited edition product of this brand.[8]
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