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This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
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This article is substantially duplicated by a piece in an external publication. Please do not flag this article as a copyright violation of the following source:
Surhone, L. M., Tennoe, M. T., & Henssonow, S. F. (2010), Volkswagen advertising: Advertising agency, Volkswagen, Helmut Krone, Betascript Publishing{{citation}}: CS1 maint: multiple names: authors list (link)
aQuantive should be removed (acquired in 2007 by Microsoft and no longer operating as an agency)[1]
BKV should be removed (acquired by DRUM Agency in 2018 and subsequently closed without notice or explanation in April, 2020
Add MightyRoar, Atlanta, Georgia [2] within North America
Google should be removed from the list as it is not an advertising agency.
JWT should be removed, or changed to Wunderman Thompson (merged in 2018) [3]
Sapient should be Publicis Sapient [4]Kevcsmi31 (talk) 21:28, 15 September 2020 (UTC)[reply]
It's probably all right to keep defunct ones in this list since they're still notable enough to have a Wikipedia article. – Thjarkur(talk) 22:30, 15 September 2020 (UTC)[reply]
The sections on 'agencies' and 'creativity' need substantial revision.
It is no longer true that agencies are paid by the media owners. Agencies are predominantly paid by their clients to plan and buy media, on either a fee or commission basis. Other services are paid for in the same way. The section as currently written describes how agencies worked about a hundred years ago. The major services delivered by a modern agency are creative communications, media planning and buying, design, production, and marketing data and technology services.
The 'creativity' section is borderline meaningless. It's attempting to describe how creativity contributes to advertising effectiveness (by making brands distinctive, memorable and noticeable) but does a very odd job of this.
I've avoided editing as I have a potential conflict of interest (I work for an advertising agency)... but this is an inaccurate reflection of how agencies work as businesses. Alex Steer (talk) 11:58, 28 May 2023 (UTC)[reply]
Incorrect date for founding of Volney B. Palmer's advertising agency[edit]
In the History section, the page states the following:
Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850. This agency placed ads produced by its clients in various newspapers.
However, the cited source [1] states that the agency was founded in 1841. Indeed, the History of Advertising page states "In the United States around 1840, Volney B. Palmer set up the first advertising agency in Philadelphia." This should be corrected. Hbmonk (talk) 19:07, 15 May 2024 (UTC)[reply]
Not done: The agency needs to be notable enough for an article to be on the list. ScottishFinnishRadish (talk) 19:50, 6 July 2021 (UTC)[reply]
