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It seems that there is confusion about Paramount Domestic Television’s business relationship to Tribune Entertainment Company.
James C. Dowdle, CEO, Tribune Broadcasting Company, hired David F. Sifford, former President of King World, making Tribune Entertainment both a Production and a Distribution Company. The Marketing and Sales Department was created within Tribune Entertainment Company, as both a cash and barter division. Sifford hired a graduate student, from the University of Oklahoma, Deborah J. Thorwart, to head the Marketing and Sales Department. Yes, Paramount Domestic Television was contracted to assist Sifford and Thorwart in the sale of Geraldo and Joan Rivers, but Tribune was distributing its own product by supervising PDT.
Tribune accelerated their plans for their own corporate sales force, when Geraldo out-performed Entertainment Tonight, financially, and PDT piggy-backed Star Trek: The Next Generation into stations, on Geraldo’s marketing strength, creating a conflict of interest. In essence, PDT was fired, and their relationship officially severed, in 1990. 2603:8000:D00:E4EE:F9F4:54FF:4F05:2909 (talk) 09:27, 3 February 2022 (UTC)[reply]
