For much of its length it is a designated road under Queensland government legislation. The beach provides a convenient access way to Rainbow Beach and Fraser Island for many 4WD enthusiasts. It is also a much sought-after destination in itself for those seeking a bush camping experience on the beach. Fees apply for camping.[2] The Noosa North Shore area is not open to vehicular traffic.
The use of the beach by 4WD enthusiasts is a contentious issue. Many environmentalists see the 4WD car as a factor in the degradation of beach eco-systems. Others see it as their only means of experiencing a wilderness area and good fishing. As the beach is currently quite heavily used during holiday periods, fast moving vehicles can endanger those using the beach for recreation.[3] Although the Queensland Government introduced vehicle access fees for use of the beach by vehicles, road safety issues remain a major concern.[4][5]
The Singapore-registered cargo ship Cherry Venture ran aground here on 8 July 1973. It has been some time now since one could see the wreck on the beach. Its rusting hulk was removed in 2007 as being too dangerous to the many tourists who loved to climb through it against all warnings. The stainless steel propeller rests at Rainbow Beach as a monument.[6]
