The Faction Collective (also known as Faction Skis or simply Faction) is a Swiss ski equipment design company headquartered in Verbier, in the Swiss canton of Valais.[1] Founded in Verbier in 2006 by a tight-knit group of freeride skiers, Faction now holds brand offices in Switzerland, United States, United Kingdom, France, Japan, Austria and China.
Known for its influence in the freeride and freestyle skiing industry, the brand led a major movement in the mid-to-late 2000s to diversify the form factor and design of freestyle and freeride skis.[2] It operates a significant film & media production operation and manages high-profile brand partnerships with leading ski athletes, such as Alex Hall, Eileen Gu, Sam Anthamatten and formerly with Candide Thovex. Its products are sold in over 31 countries, online and through select global distributors.[3]
Faction Skis was founded by a group of skiers in 2006 in Verbier.[4] In 2013, Faction Skis teamed up with French professional skier Candide Thovex to develop a range of signature ski models.[5]
In 2019, Faction produced its second full-length feature film called THE COLLECTIVE featuring skiers Alex Hall, Antti Ollila, Olympic skier Sarah Höfflin, Kelly Sildaru and Sam Anthamatten.[11] The film was nominated for Film of the Year, Best Cinematography, Best Make Freeride Segment (Sam Anthamatten) and Best Male Street Segment (Alex Hall) by the IF3 International Freeski Film Festival[12] and nominated for Best Film at the High Five Awards.[13]
The company currently offers several All-Mountain, Freeride, Freestyle and Touring models.[22] They also offer a range of accessories such as poles, skins and clothing.[23]
