Think Later is the second studio album by Canadian singer Tate McRae, released on December 8, 2023, through RCA Records.[3] It was co-executive produced by Ryan Tedder and promoted by the release of three singles. The lead single "Greedy" was released on September 15, 2023, followed by "Exes" on November 17, 2023, and "Run for the Hills" on December 8, 2023.[4][5] McRae has embarked on a tour of Europe, North America, and Oceania throughout 2024 in support of the album.[6] The album peaked within the top ten in Canada, Australia, New Zealand, Belgium, Norway, the United Kingdom, Ireland, the Netherlands, Switzerland, Sweden, Denmark, and the US Billboard 200.
McRae called the experience of writing the album "one of the most stressful, exciting, nerve racking, and fun things [she has] ever gone through", saying that she has lived the past year "a little less with [her] head and a little more with [her] intuition" and hoped that listeners can "feel that through the music".[7] A press release expressed that it explores "the all-too-relatable feelings of falling in love and embracing the raw emotions that you experience as a result of leading with your intuition and heart".[7]
The first single "Greedy" was issued on September 15, 2023, later becoming McRae's first top-ten song on the Billboard Hot 100. With the announcement of the album on November 6, 2023, McRae detailed the 53-date Think Later World Tour in support of the album, which will visit Europe, North America and Oceania from April to November 2024.[8] On October 26, McRae performed "Greedy" for the first time on television on Jimmy Kimmel Live!.[9] The second single "Exes" was released on November 17.[10] On November 18, she performed "Greedy" and the track "Grave" on Saturday Night Live.[11] On November 19, she performed "Greedy" at the Billboard Music Awards.[12] She performed "Greedy" and "Exes" on December 9 at the O2 Arena for Jingle Bell Ball.[13] On December 8, McRae released "Run For The Hills" as a promotional single, alongside an official music video. On December 12, McRae performed "Greedy" and "Exes" on Today[14] and performed "Exes" on The Tonight Show Starring Jimmy Fallon.[15]
Think Later received a score of 70 out of 100 on review aggregator Metacritic based on 10 critics' reviews, indicating "generally favorable" reception.[16]The Telegraph'sNeil McCormick found that its "mix of trap grooves and synth balladry is perfectly of the moment, lacking the boldness of a truly original talent. Yet there is something appealing in the sweet melodies and sour attitude of a singer who sounds like she might actually be starting to enjoy herself".[24]NME's Sophie Williams opined that the album is "somewhat remarkable for its evolutions in McRae's delivery and attitude" as it "continues to position [her] as a much more versatile prospect".[22]
Michael Cragg of The Observer wrote that the album "feels like the perfect vehicle for mainstream ubiquity" as "songs such as 'Exes' and the rib-rattling title track continue down 'Greedy''s pop-R&B route, a melodic pocket that suits McRae's rapid-fire delivery".[23] Otis Robinson of DIY felt that the album "doesn't come close to reinventing the wheel (or pop), but it does drench itself within a pop maximalism full of fuel, energy and modernity".[18] Robin Murray of Clash judged that it is as if "by utilising collaboration she's learned to discover her own voice, through listening to other people's. A succinct 14-track demonstration of her palpable skills, Think Later presents Tate McRae in full 360".[17]
Alexis PetridisofThe Guardian wrote that the "lyrics stick with the [...] bad boyfriends, bedroom-door-slamming angst and friendship group drama" and highlighted "Greedy", "Stay Done" and "Hurt My Feelings", but commented that they are "surrounded by a surfeit of songs that, while well made, feature melodies that always head where you'd expect – or try too hard". Petridis concluded that McRae is "fitting a lot of currently popular boxes without escaping them".[20] Ed Power of the Irish Examiner called Think Later "a solid album. Yet it's easy to imagine edgier production bringing out the darkness roiling under tracks such as 'Cut My Hair' and 'Greedy'".[21] Arwa Haider of the Financial Times felt that "at points, it does seem like she's trying on different parts for size (temptress; wounded lover; frenemy), but there's no doubting McRae's versatility, and she is always an engaging performer".[19]
Reviewing the album for Pitchfork, Jaeden Pinder described it as "full of homogeneous trap-pop ballads devoted to one-dimensional introspection" and remarked that it "feels anonymous: stuck romanticizing the negative in an attempt to prove her seriousness as a singer. Her music is strongest when she tosses the ballads in the bin."[1]
Think Later debuted at number four on the US Billboard 200, earning 66,000 album-equivalent units in its first week, of which 8,000 were pure album sales. This marked Tate's first top-ten album in the United States.[25] In McRae's home country Canada, the album debuted at number three, making it McRae's second top-three album in the country.[26]
The album also reached the top five in various countries such as Belgium, New Zealand, Norway, and the United Kingdom, where it debuted at number five on the UK Albums Chart.[27]Think Later also reached the top ten in the Netherlands, Ireland and Switzerland. The album reached its highest peak in Australia, where it peaked at number two.[28]
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