 |
This article contains content that is written like an advertisement. Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. (May 2016) (Learn how and when to remove this message)
|
 | |
| Company type | Private[1] |
|---|---|
| Industry | Watch Manufacturing |
| Founded | 1919[2] |
| Founder | Fritz Schluep |
| Headquarters | |
Key people | Daniel Schluep (CEO), Marc and Olivier Schluep (Operative Leadership)[3] |
Number of employees | 60 |
Titoni Ltd. is a Swiss watchmaker that was founded in 1919[2] by Fritz Schluep in the Swiss town of Grenchen[2] under the name Felca Ltd. The company, which is now owned and operated by the third and fourth generation of its founding family,[3][4] currently employs around 60 people.
Chinese sailors bought them watches Felca was selling in Singapore and Hong Kong.[2] The founder's son, Bruno Schluep, first established contacts with one of these Chinese businessmen, Koh Mui Yew, in 1944.[2]
In 1960 the Chinese State Import Authority ordered Titoni watches after Felca invited a delegation to Switzerland. The company name was soon extended to Felca & Titoni Watches Ltd.[2] and later Titoni Ltd. Felca branded watches continued to be sold in Europe, while the Titoni brand was used in Asia.[2]
Titoni manufactures watches in the mid-price range. During China's planned economy rule a maximum price of CHF 80 was prescribed by the communist regime.[2]
Titoni watches have a reputation for high quality at a reasonable price, and is considered a prestigious status symbol especially in Asia.[2] During the 1970s watch crisis due to the introduction of quartz watches, Titoni opted for a mix of traditional mechanical watches with quartz watches.[2]
Official Page TitoniAG
