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Find sources: "Trademark share" – news · newspapers · books · scholar · JSTOR (February 2010) (Learn how and when to remove this message) |
Trademark share is a company's share of registered and unregistered trade marks in a particular industry or market segment. It is a key metric and one of many useful tools, when appropriately used, to understand how well positioned a company is to gain some competitive advantage (e.g. more profitorrevenue, better ROIonad campaigns, defend or increase market share) within an industry or market segment.[1]
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