Jump to content

Main menu Navigation ●Main page ●Contents ●Current events ●Random article ●About Wikipedia ●Contact us ●Donate Contribute ●Help ●Learn to edit ●Community portal ●Recent changes ●Upload file

●Create account ●Log in ●Create account ● Log in Pages for logged out editors learn more ●Contributions ●Talk

(Top) 1 History 2 See also 3 References 4 External links

Ugoff

Add links ●Article ●Talk ●Read ●Edit ●View history Tools Actions ●Read ●Edit ●View history General ●What links here ●Related changes ●Upload file ●Special pages ●Permanent link ●Page information ●Cite this page ●Get shortened URL ●Download QR code ●Wikidata item Print/export ●Download as PDF ●Printable version Appearance From Wikipedia, the free encyclopedia

This article needs additional citations for verification. Please help improve this articlebyadding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Ugoff" – news · newspapers · books · scholar · JSTOR (April 2024) (Learn how and when to remove this message)

*Ugoff*
Ugoff
Agency	Crispin, Porter + Bogusky
Client	Burger King
Product	Salads
Release date(s)	2005
Starring	Daniel Raymont

Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh.^{[citation needed]} It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch", which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami advertising agency Crispin Porter + Bogusky.

History[edit]

The Ugoff television commercial premiered May 13, 2004, during the series finale of the long-lived NBC sitcom, Frasier.^{[citation needed]} The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is supposed to be one of ambiguous European nationality (yet his pronunciation is German) who models his alleged invention, the "Salad Pouch". This very cocky, demanding and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff", and "Ugoff is hungry!".^{[citation needed]}

The TV ad also plugged Ugoff.com (which now redirects to BK's website)- an Adobe Flash-based site that used viral marketing, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.^{[citation needed]}

This campaign continued through the summer of '04 and has since been retired.^{[citation needed]}