1999; 25 years ago (1999) (as Elance) 2003; 21 years ago (2003) (as oDesk) 2013; 11 years ago (2013) (as Elance-oDesk) 2015; 9 years ago (2015) (as Upwork)
Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California.[2] The company was formed in 2013 as Elance-oDesk, after the merger of Elance Inc. and oDesk Corp. The merged company was subsequently rebranded to Upwork in 2015.[3]
In March 2022, Upwork was named on Time's list of TIME100 Most Influential Companies of 2022.[4]
Elance was founded in 1998 by MIT graduate Beerud Sheth and Wall Street veteran Srini Anumolu in a two-bedroom apartment in Jersey City.[citation needed] In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace.[5]
oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who wanted to work together even though one of them was in the U.S. and the other was in Greece.[6][7] Originally created as a staffing firm, oDesk eventually became an online marketplace that allowed registered users to find, hire, and collaborate with remote workers.[8]
Elance and oDesk announced their merger on December 18, 2013 to create Elance-oDesk.[9] In 2015, the new company was rebranded as Upwork, which coincided with an upgrade of the oDesk platform under the same name. The newly named Upwork also planned to phase out the Elance platform within a couple of years.[10]
Businesses and individuals can connect through this platform to conduct business. Clients post a description of their job and a price range they are willing to pay for a freelancer to complete it. The client may invite specific freelancers to apply for their jobs, or post the job for any freelancer who is interested to apply. Once the client has chosen who they want to complete the job, they hire that freelancer by sending a contract with set hours, pay rate, and a deadline for the work to be completed.[14] Freelancers are also required to purchase "connects" in order to be able to bid for jobs.[15]
In March 2017, Upwork reported 14 million users in 180 countries with $1 billion USD in annual freelancer billings.[16][17]
In 2020, the company purged 1.8 million freelancers.[18][19] In a 2019 call with investors, CEO Hayden Brown said that Upwork would be focusing more on serving the needs of Fortune 500 companies rather than smaller companies just looking for a quick job with a single gig worker. During this call, Brown also spoke of a "skill gap" between what companies were looking for on the Upwork platform and what they were getting. Many of the freelancers purged were rated as "less skilled" or had lower rankings on the platform.[20]
In October 2020, Upwork launched a new feature called "Project Catalog" that allows freelancers and agencies to offer pre-scoped services at fixed prices, similar to Fiverr marketplace. [21]
^Thomas W. Malone; Robert J. Laubacher. "The Dawn of the E-Lance Economy"(PDF). Harvard Business Review. Archived from the original(PDF) on January 31, 2012. Retrieved December 25, 2010.
421.6 million (2024)[1]
