As readers of Dorothy L. Sayers will know, Death Bredon is the pseudonym of a fictious character, Lord Peter Wimsey, adopted for use in an environment seething with stretched facts, half truths, and outright lies ... in other words, an advertising company. I therefore also find it singularly appropriate for Wikipedia. I consider Wiki useful for looking up dates and -- occasionally -- people, but woe betide the layman who trusts Wiki for facts at least in any of the fields I have any knowledge in. I have neither the time nor the inclination to do any serious editing myself (not to mention any taste for the arguments with morons that often seem to ensue), so I will limit myself to an occasional prod, quip, or pointer here and there.