The concepts of what is subjective and what is objective have been completely inverted. Objective means the non-controversial side of the phenomenon [Erscheinung], its unquestioned imprint, taken as it is, the façade constructed out of classified data, therefore the subjective; and they call subjective, whatever breaks through such, emerging out of the specific experience of the thing, divesting itself of prejudged convention and setting the relation to the object in place of the majority decision concerning such, which they cannot even see, let alone think – therefore, what is objective.
Célia - translated
The Thrill Is Gone (1931 song)
Making the desert bloom
