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Tom Rogers
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Born | Thomas Russell Rogers |
Occupation | Advertising copywriter |
Notable work | Charlie the Tuna |
Tom Rogers was an advertising copywriter known for the creation of Charlie the Tuna.
Rogers was born in Minneapolis, Minnesota. He grew up during the Great Depression in a single parent household and often stayed with his grandparents who lived in Winnipeg, Manitoba.[1]
Rogers is credited with creating the original concept for Charlie the Tuna. At the time, he was employed by Leo Burnet who was hired by StarKist to create a new advertising campaign.[2]
In addition to Charlie the Tuna, Rogers was involved in the creation of campaigns that include the Keebler Elves and Morris the Cat.[1]
Rogers died June 24, 2005 in Charlottesville, Virginia.[1]