The full-color tabloid was distributed at 1,800 locations in a 13-county area in Kentucky and Southern Indiana.
Velocity was widely seen as an attempt by the Courier-Journal and its parent company, Gannett, to gain some of the market dominated by the Louisville Eccentric Observer, an alternative newsweekly.
Velocity targeted the 25-to-34-year-old age demographic. It was consciously non-political, although it occasionally covered hot-button issues such as the Iraq War, local and national elections, the ban on public smoking in Louisville, and gay life.
Regular weekly features included "The Bar Hopper", in which a local tavern was profiled; "The Party Crasher", a photo-story from the weekend's parties; and "What I'm Into", a mini-profile of a local person.
Velocity was discontinued during a round of budget cuts by Gannett.
