In 2012[2] the company was founded in Los Angeles by Ashley Crowder (the company’s CEO) and Ben Conway (the company’s COO).[3] The company’s name is derived from "ventana", the Spanish word for "window".[4][5] They developed a display called the "V-3 Hologram System" that consists of hardware and software to project transparent floating images using Pepper's ghost.[6] Their device also includes the ability for users to manipulate the floating images with gestures.[6] The company is headquartered in Van Nuys, California.[7]
During the 2015 ATP US Open, Mercedes-Benz sponsored a Vntana transparent image of tennis player Roger Federer, to which fans could serve tennis balls.[5][8] The company has also worked with Pepsi on its marketing campaigns.[9] In 2016 Vntana produced the first transparent image based karaoke device, which was featured on a summer concert tour by Rob Thomas where fans could sing alongside a transparent image of Thomas.[1][10] It also released a selfie device, in which users can produce transparent images of themselves, called the Hollagram Selfie Booth,[11] created from a full body scan.[12] Users then received a video of the experience.[13]Lexus has also partnered with Vntana in order to provide transparent images of its vehicles at sports stadiums, and during Super Bowl LI events, Vntana provided a SpongeBob SquarePants interactive exhibit for children. The Pro Football Hall of Fame uses Vntana life-size transparent images of its inductees.[14]
