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WAMM (AM)

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WAMM
Mount Jackson, Virginia

Broadcast area	Woodstock, Virginia Shenandoah County, Virginia
Frequency	790 kHz
Branding	"Americana Music Project"
Programming
Format	Americana
Ownership
Owner	Shenandoah Valley Group, Inc.
History
First air date	1954
Former call signs	WSIG (1954–1988) WSVG (1988–2019)
Technical information
Facility ID	60106
Class	D
Power	1,000 watts (daytime) 40 watts (nighttime)
Transmitter coordinates	38°46′15.0″N 78°37′17.0″W / 38.770833°N 78.621389°W / 38.770833; -78.621389
Translator(s)	W250CR (97.9 MHz, Mount Jackson)
Links
Webcast	Listen Live
Website	https://wamm.online/

WAMM is a country and Americana formatted broadcast radio station licensed to Mount Jackson, Virginia, serving Woodstock and Shenandoah County, Virginia. WAMM is owned and operated by Shenandoah Valley Group, Inc.^[1]

History

[edit]

In January 2004, the then-WSVG applied to move to Grottoes, Virginia, in the larger Harrisonburg-Staunton-Waynesboro market. A sale to Shenandoah Valley Television, then the owner of WBOP (106.3 FM) and WSIG (96.9 FM) in that market, fell through later in the year; then-owners Hometown Radio of Mount Jackson allowed the application to expire afterwards.^[2]

On July 6, 2009, Shenandoah Valley Group, Inc. bought WSVG for $175,000.^[3]^[4]^[5]

WSVG flipped to an Americana music format, consisting largely of country music with rock mixed in, during October 2016.^[6] Previously, it had run a local news/talk format with sports coverage. On January 26, 2018, WSVG was granted a construction permit for FM translator W250CR on 97.9 in Mount Jackson, pursuant to the Federal Communications Commission's AM revitalization program; the translator signed on in January 2021.^[7]^[8] On September 30, the station's call sign was changed to WAMM.^[9]