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| Broadcast area | Wisconsin Dells, Wisconsin |
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| Frequency | 740 kHz |
| Branding | 99.7 Max FM |
| Programming | |
| Format | Adult hits / Variety hits |
| Affiliations | ABC, Wisconsin Radio Network, Civic Media |
| Ownership | |
| Owner |
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| WMDX, WRCE, WRCO | |
| History | |
First air date | June 1967 (as WBOO) |
Former call signs | WBOO (1967–1981)[1] |
| Technical information | |
| Facility ID | 3712 |
| Class | D |
| Power | 250 watts day 6watts night |
Transmitter coordinates | 43°27′19″N 89°45′13″W / 43.45528°N 89.75361°W / 43.45528; -89.75361 |
| Translator(s) | 99.7 W259BC (Baraboo) 103.7 W279EG (Baraboo) |
| Links | |
| Webcast | Listen Live |
| Website | wrpq.com |
WRPQ (740 AM) is a radio station broadcasting an adult hits / variety hits format. Licensed to Baraboo, Wisconsin, United States, the station serves the Wisconsin Dells area. The station is currently owned by Sage Weil and Michael Crute, through licensee Civic Media, Inc.[2] The station's original cal sign was WBOO. It simulcasts on FM translators W259BC 99.7 FM and W279EG 103.7 FM, both in Baraboo.
On September 18, 2017, WRPQ changed its format from adult contemporary to adult hits / variety hits, branded as "99.7 Max FM". The station focuses on music from the '80s and '90s, but also plays some 2000s and current songs.[3]
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