WGIV

WGIV
Pineville, North Carolina
Broadcast area	Charlotte metropolitan area
Frequency	1370 kHz
Branding	Streetz 103.3 & 100.5
Programming
Format	Mainstream urban
Ownership
Owner	Frank Neely
Operator	Core Communications
History
First air date	1948; 76 years ago (1948)
Former call signs	WLTC (1948–2005)
Technical information^[1]
Licensing authority	FCC
Facility ID	22027
Class	D
Power	16,000 watts (day) 45 watts (night)
Transmitter coordinates	35°12′45.00″N 80°52′6.00″W / 35.2125000°N 80.8683333°W / 35.2125000; -80.8683333
Translator(s)	100.5 W263CY (Charlotte) 103.3 W277CB (Charlotte)
Repeater(s)	1220 WDYT (Kings Mountain)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	streetz1033clt.com

By day, WGIV is powered at 16,000 watts. To protect other stations on 1370 AM, it reduces power at night to 45 watts. WGIV is simulcastonFM translators W277CB at 103.3 MHz and W263CY at 100.5 MHz, both of which are licensed to Charlotte. Programming is also heard on WDYT (1220 AM) in Kings Mountain and its FM translator on 104.1 MHz.

This is the second local station to use the WGIV call letters; the original WGIV (at 1600 AM) was the first station in the Charlotte radio market to target the African-American audience full time.^[2]

The current incarnation of WGIV started as daytimer WLTC in the late 1940s, and was licensed to serve Gastonia. For the majority of the station's existence, WLTC aired country music and Southern gospel. A midday gospel show was hosted by Tillie Lowery. After 25 years of hosting the program, Lowery retired in 1995.

In the late 1980s, WLTC was acquired by Ford Broadcasting in China Grove. The format would go full-time Southern gospel.

In 1998, Ford sold the station to current owner Frank Neely, who owned WGCD. WLTC would change formats to urban gospel.

On September 16, 2005, WLTC changed call letters to the then-discarded WGIV. Shortly afterwards, WGIV would relocate their tower to a location southwest of Uptown Charlotte, and would be relicensed to Pineville. For the next eight years, the station would air a full-service format aimed towards African-Americans, usually with urban gospel in the mornings, talk shows in the middays, and urban AC music in the afternoon and evening hours. WGIV would acquire the W277CB translator in 2010.

On March 30, 2014, WGIV changed formats to mainstream urban, branded as "Streetz 103.3."^[3] The full-service urban format moved exclusively to wgivcharlotte.com. The station competed against WPEG, which had not had a competitor since December 2010, when Rhythmic-formatted WIBT flipped to a more Mainstream Top 40 direction. WGIV received new competition in August 2015, when WQNC relaunched their hip hop-intensive mainstream urban format.