WE Communications (previously Waggener Edstrom) and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.[3]
The Waggener Group was founded in 1983 by Melissa Waggener Zorkin. In 1984, Pam Edstrom joined the firm, which was renamed Waggener Edstrom.[4] Edstrom previously worked for Microsoft, which became one of the agency's first clients.[5]
The firm acquired PR.com in 2001, Maloney & Fox in 2003, Shout Holdings in 2004, Patzer PR in 2012, Buchan in 2016, Red Bridge Consulting and WATATAWA in 2017.[6] The firm also acquired Indian integrated consultancy Avian Media in 2018 and Codeword in 2019.[7]
In September 2015, the company re-branded as WE Communications.[8]
In 2022, WE acquired Hopscotch Consulting, a social impact and behavior change agency.[9]
Notable clients include Microsoft, Volvo, Boehringer Ingelheim, VSP, Honeywell, Tencent, Cisco, McDonald's, Tabula Rasa, Brother, Amgen, Gilead, iRobot, RSA, Lenovo, the Bill & Melinda Gates Foundation, AT&T and others.
WE Communications is often associated with its work for Microsoft,[12] one of its first clients. In the firm's early years, this relationship led to it working primarily with other technology companies, before expanding into healthcare, consumer and other sectors.[13]
For more than a decade, WE Communications supported Mercy Corps on a pro-bono basis after CEO Waggener Zorkin took on the client after visiting the Good Shepherd orphanage in Ghana.[14]
In 2018, WE Communications handled the PR for the McDelivery Day 2.0 and was shortlisted for PRWeek Global Award.[15]
