Contents

WFLB

Radio station in North Carolina, United States

WFLB

Laurinburg, North Carolina United States
Broadcast area	Fayetteville, North Carolina
Frequency	96.5 MHz
Branding	96.5 Bob FM
Programming
Format	Classic hits
Ownership
Owner	Beasley Broadcasting Group, Inc. (Beasley Media Group Licenses, LLC)
Sister stations	WAZZ, WKML, WUKS, WZFX
History
First air date	1947 (as WEWO-FM)
Former call signs	WEWO-FM (1947–1968) WSTS (1968–1990) WMXF-FM (1990–1993) WAZZ (1993–1997)
Call sign meaning	"Fayetteville Bob"
Technical information[1]
Licensing authority	FCC
Facility ID	9078
Class	C
ERP	100,000 watts
HAAT	318 meters (1,043 ft)
Transmitter coordinates	34°46′49.6″N 79°2′44.1″W / 34.780444°N 79.045583°W / 34.780444; -79.045583
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.965bobfm.com

WFLB (96.5 FM, "Bob FM") is a classic hits radio station located in Fayetteville, North Carolina, owned by Beasley Broadcasting Group, Inc., through licensee Beasley Media Group, LLC. The WFLB studios are located east of downtown Fayetteville, and its transmitter is located north of Lumberton, North Carolina.

WEWO-FM began in Laurinburg in 1947, a sister station to WEWO. Don Curtis purchased the stations in 1968, and WEWO-FM became a Christian radio station called WSTS, The station received a power increase to 100,000 watts to reach Fayetteville. Durham Life Broadcasting later bought the stations.

In 1989, WSTS dropped religious programming and became CHR WMXF "Mix 96". Dale O'Brian, former Program Director/Morning host at WKSI in Greensboro was hired as Program Director of MIX 96. He brought in talent from the Greensboro market and the station did very well. The airstaff was arguably the best in the market. The lineup included Dale O'Brian and Tank Sherman on mornings, Leah Scott on Mid-days, Pete Moss in Afternoons, Joe Mama Nights and Sammy Simpson late nights. The station created great street buzz and was very visible in the Fayetteville market. The WSTS letters and a similar format moved to a station in Fairmont. Durham Life sold its radio stations, and Curtis once again owned the 96.5 frequency, as well as other Durham Life stations.

On April 1, 1993, WMXF began stunting with a loop of "Louie, Louie" by The Kingsmen, changing the station's name temporarily to "Louis 96.5." The real format turned out to be "Oldies 96.5," and the call letters changed to WAZZ.

Beasley Broadcasting bought WAZZ in the mid-1990s, along with WFLB, the former Top 40 station in Fayetteville. Beasley gave WAZZ and WFLB each other's callsigns.^{[citation needed]} The AM began broadcasting February 18, 1948, on 1490 kHz with 250 watts of power. The station was operated by Fayetteville Broadcasters Inc.^[2]

On December 30, 2005, Oldies 96.5 changed to classic hits as 96.5 the Drive.^[3] Program director Dave Stone described the difference this way: oldies included Buddy Holly and Elvis Presley, while classic hits focuses on the 70s and artists such as the Eagles and the Doobie Brothers.^[4]

On March 14, 2011 WFLB changed their format to adult hits, branded as "Bob FM". The final song as 96.5 The Drive was Elton John's Funeral for a Friend. The first songs as 96.5 Bob FM were The Gap Band's You Dropped a Bomb on Me and R.E.M.'s Losing My Religion. While the station initially used the slogan “we play everything” along with a wide variety of music from the 1960s through 2000s, the station has since shifted to a classic hits format, emphasizing pop and rock hits from the 1970s and 1980s, with occasional hits from the 1990s.

On November 1, 2019, WFLB changed to a holiday music format, ending their regular music format temporarily until Christmas 2019.^[5]

• Facility details for Facility ID 9078 (WFLB) in the FCC Licensing and Management System
• WFLBinNielsen Audio's FM station database