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WIBT

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WIBT

Greenville, Mississippi

Broadcast area

Mississippi and Arkansas Delta

Frequency

97.9 MHz

Branding

97.9 The Beat

Programming

Format

Urban contemporary

Affiliations

Compass Media Networks
Premiere Networks

Ownership

Owner

Delta Radio Network LLC

Sister stations

WDTL, WIQQ, WKXY, WKXG, WNIX, WNLA, WNLA-FM, WZYQ, KZYQ, WBYB

History

First air date

May 1, 1970 (as WBAQ)

Former call signs

WBAQ (1970–2010)
WLTM (2010–2016)

Call sign meaning

W I BeaT

Technical information

Facility ID

25229

Class

ERP

48,000 watts horizontal polarization only

HAAT

153 meters (502 ft)

Transmitter coordinates

33°23′51″N 91°0′35″W / 33.39750°N 91.00972°W / 33.39750; -91.00972

Links

Webcast

Listen Live

Website

979thebeat.fm

WIBT (97.9 FM) is a radio station licensed to Greenville, Mississippi, United States. The station is owned by Delta Radio Network LLC and programs an urban contemporary format. The office and studios are located at 830 Main Street in downtown Greenville. WIBT moved from 104.7 to 97.9 on December 26, 2016.

History[edit]

The studio for 97.9 The Beat as of March 2017.

WIBT signed on May 1, 1970 as WBAQ. The station was owned by Greenville Broadcasting Company (Paul Artman, Sr.) and programmed beautiful music. In 2007, the station was sold to Debut Broadcasting and the format was changed to adult contemporary. The station was purchased by Delta Radio Network LLC on April 1, 2010. The adult contemporary format was retained, but the call letters were changed to WLTM to better reflect the station's branding as "Lite 97.9". On December 26, 2016, WLTM officially changed to WIBT.