| Broadcast area | Rockford metropolitan area, Illinois |
|---|---|
| Frequency | 1520 kHz |
| Programming | |
| Format | Conservative Christian radio |
| Affiliations | VCY America |
| Ownership | |
| Owner |
|
| History | |
First air date | September 29, 1962 |
Call sign meaning | Its city of license of Loves Park, and held to prevent use by competitor network K-LOVE |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 2255 |
| Class | D |
| Power | 500 watts day 13 watts night |
Transmitter coordinates | 42°19′48″N 89°4′58″W / 42.33000°N 89.08278°W / 42.33000; -89.08278 |
| Translator(s) | 105.3 W287BY (Rockford) |
| Links | |
Public license information |
|
| Webcast | Listen Live |
| Website | vcyamerica.org |
WLUV (1520 AM) is a radio station licensed to Loves Park, Illinois, United States, the station serves the Rockford area with a non-directional signal. The station airs a Conservative Christian format, and is an owned and operated affiliate of VCY America.
1520 AM is a United States clear-channel frequency, on which WWKB in Buffalo, New York and KOKC in Oklahoma City, Oklahoma share Class A status. WLUV must drastically reduce nighttime power in order to protect the nighttime skywave signals of the Class A stations.
The station began broadcasting on September 29, 1962.[2][3][4] Originally a daytime-only license, WLUV now operates with reduced power at night.[3] The station originally aired a country music format, and was the first country station in the Rockford market.[2][4] The station was owned by Joe Salvi.[2][3]
A sister station (broadcast from a different transmission tower), WLUV-FM began broadcasting March 25, 1964 and operated at 96.7 MHz.[2] For many years it simulcast much of WLUV's programming.[2] It was sold and now holds the call sign WKGL-FM and is under the ownership of Townsquare Media.[5][6] The sale to Townsquare was completed on November 14, 2013.[7]
In August 2021, Christian broadcaster VCY America entered into an agreement to purchase WLUV and translator W287BY for $400,000, and applied to the FCC to convert the stations to non-commercial status.[8][9] The sale was consummated on November 30, 2021.[4]
In addition to the main AM station, WLUV is relayed by an FM translator to provide stereo with improved sound and wider nighttime coverage.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W287BY | 105.3 FM | Rockford, Illinois | 151837 | 135 | 90 m (295 ft) | D | LMS |
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Radio stations in the Rockford metropolitan area (Illinois)
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