| Broadcast area | Jackson, Mississippi |
|---|---|
| Frequency | 1370 kHz |
| Branding | 1370 WMGO |
| Programming | |
| Format | Full-service |
| Affiliations | Supertalk Mississippi |
| Ownership | |
| Owner | WMGO Broadcasting Corp. |
| History | |
First air date | 1953 (as WDOB) |
Former call signs | WDOB (1953–1963) |
Call sign meaning | Watch Madison Go |
| Technical information | |
| Facility ID | 73259 |
| Class | D |
| Power | 1,000 watts day 28watts night |
Transmitter coordinates | 32°37′36″N 90°1′47″W / 32.62667°N 90.02972°W / 32.62667; -90.02972 |
WMGO (1370 AM) is a radio station broadcasting a full service format.[1] Licensed to Canton, Mississippi, United States, the station serves the Jackson, Mississippi area. The station is currently owned by WMGO Broadcasting Corp.[2]
On July 10, 1952, the Madison County Broadcasting Company, owned by Annie Dee Davis, James T. Ownby, and J. Dige Bishop, received a construction permit from the Federal Communications Commission for a new daytime-only radio station on 1370 kHz at Canton.[3] Originally broadcasting with 500 watts, WMGO began broadcasting in 1953; it was approved to increase power to 1,000 watts the next year.[3] The original owners filed to transfer control of the station to W. E. Farrar, R. E. and Lucille Hook, and Hugh Hughes in 1956; Hook bought out Farrar and Hughes the next year.[3]
In 1963, the Hooks sold the station to Roy James Loflin, Jr., and Wilbur Rodney Williams. As the sale awaited completion, the station was briefly taken off-air in April when a tractor plowed into the transmission line; the engineer intervened in time to prevent the driver from touching the electrified wiring.[4] The new owners relaunched the station as WMGO on July 9, 1963, from new studios.[3][5] Two years later, they sold WMGO to the Canton Broadcasting Corporation.[3] Under Canton Broadcasting ownership, the station continued to have an almost entirely White air staff, with the only Black personalities featured on Sunday mornings.[6] Canton retained the station for more than 15 years, selling to two men from Fairhope, Alabama, in 1981;[7] they owned the station until 1990, when it was sold to McCulloch.[8] New investors were brought in in 1993.[9]
WMGO was joined by an FM sister station in 1997 when owner Jerry Lousteau built WMGO-FM 93.1, licensed to Yazoo City.[10] In 2014, WMGO owner Lousteau revealed that political ads placed on the station against United States Senate candidate Chris McDaniel, linking him to the Ku Klux Klan, had been placed by a Democratic Party operative.[11]
WMGO also broadcasts short form local news simply branded as "The Local Report". The program focuses on local news, weather, and obituaries in Canton, and airs at 7, 8 and 9 AM, and at noon and is anchored by WMGO owner Jerry Lousteau.
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| Defunct |
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1 = Audio for TV channel 6 (WJMF-LP/Ind) | |||||
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