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WPFB

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WPFB
Middletown, Ohio

Broadcast area	Middletown, Ohio, Dayton, Ohio
Frequency	910 kHz
Branding	Sacred Heart Radio
Programming
Language(s)	English
Format	Catholic talk/services
Affiliations	EWTN Global Catholic Radio Network
Ownership
Owner	Sacred Heart Radio Inc. (Sacred Heart Radio Inc.)
Sister stations	WNOP 740 AM in Newport, Kentucky (originating station)
History
Call sign meaning	Paul F. Braden (former station owner)^[1]
Technical information
Facility ID	54836
Class	D
Power	1,000 watts day 100 watts night
Transmitter coordinates	39°30′57.00″N 84°21′5.00″W / 39.5158333°N 84.3513889°W / 39.5158333; -84.3513889
Links
Webcast	sacredheartradio.com/live
Website	sacredheartradio.com

WPFB (910 AM) is a radio station broadcasting Catholic programming after a switch from an adult album alternative format as a simulcast of WNKU. It is licensed to Middletown, Ohio, United States, and serves the Dayton area. The station is owned by Sacred Heart Radio, Inc. and is now simulcasting WNOP 740 AM licensed in Newport, Kentucky.^[2]^[3] In April 2016, WPFB was sold to Sacred Heart Radio, a religious talk radio station based in Norwood, Ohio. On June 3, 2016 WPFB began simulcasting WNOP (AM) alongside WHSS.^[4]

History[edit]

Paul F. Braden first signed on WPFB in 1947 as a daytime-only station but a few months later received permission from the Federal Communications Commission to also broadcast in the evening. Throughout much of its history, WPFB had several format switches from middle of the road, country music, adult standardstotalk radio, classic country and southern gospel. It established itself as a "Real Country" format which included Bluegrass and comfortably managed to include the current top hits on the charts. This format ran from the late 1970s to the early 1990s and was nominated for several Country and Bluegrass awards nationally. Several of the DJ's were also popular recording artists.

WPFB was also a pioneer of stereo broadcasting, an experimental broadcast occurred with one stereo channel transmitted on WPFB and the other on co-owned WPFB-FM.

The station, along with WPFB-FM and WPAY-FM in Portsmouth, Ohio, was purchased in January 2011 by Northern Kentucky University (NKU), the owners of WNKU. WPFB temporarily served as a repeater station of WNKU while NKU searched for a buyer for the AM frequency to help fund the purchase of the two FM stations.^[5] In April 2016, Sacred Heart Radio, a religious talk radio station with studios located in Norwood, OH that is affiliated with EWTN Global Catholic Radio, announced that they had acquired WPFB from NKU. The purchase was consummated on May 5, 2016, at a price of $450,000. WPFB began simulcasting WNOP (AM) and WHSS on June 3, 2016.^[4] WHSS was sold by Sacred Heart Radio in 2023,^[6] making WPFB the only simulcast of WNOP.