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WRAD-FM

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WRAD-FM
Radford, Virginia
Broadcast area	Pulaski County - Montgomery County
Frequency	101.7 MHz
Branding	"Talk Radio WRAD"
Programming
Format	Talk Radio
Network	Fox News Radio
Affiliations	Premiere Networks Salem Radio Network Westwood One
Ownership
Owner	Monticello Media LLC
Sister stations	WBRW, WVHK, WPSK-FM, WRAD
History
First air date	1965; 59 years ago (1965)
Former call signs	WRAD-FM (1965–1978)^[1] WRIQ (1978–1998) WNRV-FM (1998–1999) WBXW (1999–2002) WWBU (2002–2018)
Call sign meaning	W RADford
Technical information
Facility ID	73918
Class	A
ERP	5,800 watts
HAAT	20 meters (66 ft)
Transmitter coordinates	37°8′33.0″N 80°34′39.0″W / 37.142500°N 80.577500°W / 37.142500; -80.577500
Repeater(s)	1460 WRAD (Radford)
Links
Webcast	Listen Live
Website	WRADradio.com

WRAD-FM (101.7 MHz) is a commercial radio station licensed to Radford, Virginia, serving Pulaski and Montgomery Counties in Virginia. It simulcastsatalk radio format with co-owned WRAD at 1460 kHz. Programming is also heard on FM translator 103.5 W278AJ in Blacksburg, Virginia.^[2]

WRAD-AM-FM are owned by Monticello Media LLC. The studios and offices are on Lee Highway in Radford. WRAD-FM has an effective radiated power (ERP) of 5,800 watts. The transmitter is on Lee Highway (U.S. Route 11) in Fairlawn, Virginia, near the New River.^[3]

Programming[edit]

Much of the weekday schedule on WRAD-AM-FM is nationally syndicated. Hosts include Brian Kilmeade, Charlie Kirk, Sean Hannity, Ben Shapiro, Dave Ramsey and Red Eye Radio. Weekends feature shows on money, health, real estate, guns and technology. Weekend hosts include Kim Komando and Tom Gresham, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio.

History[edit]

The station signed on the air in 1965; 59 years ago (1965). At first, it was a simulcastofWRAD 1460 AM, which had begun in 1950. Over the years, the FM station tried several different formats, with new call signs: WRIQ, WNRV-FM, WBXW, WWBU. In 2018, it returned to its original call letters, WRAD-FM, as it began simulcasting a talk radio format with its AM sister station.

WRAD-AM-FM had been owned and operated by Cumulus Media, Inc.^[4] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.^[5] The sale was approved December 1, 2018.^[6]