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Contents

   



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1 History  





2 Previous logos  





3 References  





4 External links  














WSWT







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Coordinates: 40°4322.1N 89°3040.3W / 40.722806°N 89.511194°W / 40.722806; -89.511194
 

From Wikipedia, the free encyclopedia
 


This article needs additional citations for verification. Please help improve this articlebyadding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "WSWT" – news · newspapers · books · scholar · JSTOR
(September 2009) (Learn how and when to remove this message)

WSWT

Broadcast area

Peoria metropolitan area

Frequency

106.9 MHz

Branding

Mix 106.9

Programming

Format

Adult contemporary

Affiliations

Premiere Networks

Ownership

Owner

  • Duke Wright
  • (Midwest Communications, Inc.)
  • Sister stations

    WIRL (traditional and current); WMBD, WPBG, WKZF, and WXCL (current)

    History

    First air date

    1964; 60 years ago (1964) (as WIRL-FM)

    Former call signs

    WUHN (1971–?)[1][2]
    WIVC (1966–1971)[3]
    WIRL-FM (1964–1966)

    Call sign meaning

    "Sweet" (previous nickname/format)[4]

    Technical information[5]

    Licensing authority

    FCC

    Facility ID

    13041

    Class

    B

    ERP

    50,000 watts

    HAAT

    146 meters (479 ft)

    Transmitter coordinates

    40°43′22.1″N 89°30′40.3″W / 40.722806°N 89.511194°W / 40.722806; -89.511194 (NAD83)

    Links

    Public license information

  • LMS
  • Webcast

    Listen live

    Website

    mix1069.com

    WSWT (106.9 FM, branded as "Mix 106.9") is a commercial radio station broadcasting an adult contemporary radio format, switching to Christmas music for much of November and December. It is licensed to Peoria, Illinois, and is owned by Midwest Communications, Inc.[6][7] The radio studios and offices are on Fulton Street in Peoria.

    WSWT has an effective radiated power (ERP) of 50,000 watts, the current maximum for Illinois radio stations. The transmitter is on Grosenbach Road in Washington, Illinois.[8]

    History[edit]

    This section possibly contains original research. Please improve itbyverifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (April 2019) (Learn how and when to remove this message)

    The station signed on the air in 1964 as WIRL-FM. It was the FM counterpart to WIRL 1290 AM. It has since changed call signstoWIVC, WUHN and then to the current WSWT. For many years, it aired a beautiful music format, calling itself "W-Sweet" to go along with its call letters. The station played quarter hour sweeps of soft, instrumental cover versions of popular songs. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary sound and then to the more upbeat adult contemporary format that is the format today.

    On December 22, 2014, WSWT announced it would rebrand from "Today's Lite Rock 107" to "Mix 106.9" after Christmas as part of its "New Year, New Name" campaign. That returned the heritage brand to the market for the first time since September 2007, when WXMP flipped to oldiesasWHPI and rebranded as "Hippie Radio". This is the fourth incarnation for the "Mix" branding in Peoria: it originated as WMXP in 1994 on 93.3, after a seven-year absence, it resurfaced on 105.7 in 2003, and then moved to 101.1 in 2006 before the callsign and format were dropped the following year. The rebrand officially took place on the 26th. Shortly after the rebrand, the station dropped all-80s music from its weekend schedule, and shifted its non-Christmas playlist to Hot AC.

    On February 4, 2019, Alpha Media announced that it was selling its Peoria cluster to Midwest Communications for $21.6 million.[9] The sale closed on April 30, 2019.

    On December 26, 2019, WSWT changed its slogan to "Your Life. Your Music.", and also adopted a new logo.

    On December 29th 2023 long time morning show personality and program director Randy Rundle retired after more than 30 years at WSWT.

    Previous logos[edit]

    References[edit]

    1. ^ C, Mike (2009-07-14). "Constant Rotation, the fifth part". The Skull & Pumpkin Public House. Blogger. The Peoria Plague, a remarkably dark and effective alien/zombie plague drama from WUHN 106.9 Peoria IL, broadcast in 1971 or '72. There's no hard date for it (the station became WUHN in '71, but some say the production wasn't done during its first year).
  • ^ White, Tim (2002-11-24). "#56". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  • ^ Henry (2002-10-01). "#50". 1290 WIRL Guestbook. Retrieved 2010-10-11.
  • ^ "Call Letter Origins". Radio History on the Web.
  • ^ "Facility Technical Data for WSWT". Licensing and Management System. Federal Communications Commission.
  • ^ "WSWT Facility Record". United States Federal Communications Commission, audio division.
  • ^ "WSWT Station Information Profile". Arbitron.
  • ^ Radio-Locator.com/WSWT-FM
  • ^ "Midwest Communications Acquires Alpha Media's Peoria Stations". RadioInsight. 6 February 2019.
  • External links[edit]

    Radio stations in the Peoria metropolitan area (Illinois)

    ByAM frequency

  • 1140
  • 1290
  • 1350
  • 1470
  • 1560
  • ByFM frequency

  • 89.9
  • 90.7
  • 91.5
  • 92.3
  • 93.3
  • 94.3
  • 95.5
  • 96.5
  • 97.3
  • 98.5
  • 99.9
  • 100.5
  • 101.1
  • 102.3
  • 103.3
  • 104.9
  • 105.7
  • 106.9
  • 107.9
  • LPFM

  • 106.3
  • Translators

  • 95.9
  • 97.7
  • 99.1
  • 100.3
  • 102.7
  • 103.5
  • 103.9
  • 104.3
  • Digital radio
    by frequency & subchannel

  • 89.9-2
  • 93.3-1
  • 93.3-2
  • 93.3-3
  • 93.3-4
  • 98.5-1
  • 102.3-1
  • 102.3-2
  • Bycall sign

  • W240DM
  • W249CZ
  • W256CH
  • W262BY
  • W274BM
  • W278AE
  • W280FA
  • W282BS
  • WAZU
  • WBNH
  • WBYS
  • WCBU
  • WCIC
  • WFYR
  • WGLO
  • WHPI
  • WIRL
  • WIXO
  • WKZF
  • WLSE
  • WMBD
  • WOAM
  • WPBG
  • WPEO
  • WPIA
  • WPMJ
  • WPNV-LP
  • WPZA
  • WRVY-FM
  • WSWT
  • WVEL
  • WWCT
  • WXCL
  • WXEC-LP
  • WZPN
  • WZPW
  • Defunct

  • WWXL/WTVH (1580/1590 AM)
  • Nearby regions
    Bloomington
    Chicago
    Decatur
    LaSalle–Peru
    Macomb
    Quad Cities
    Quincy-Hannibal-Keokuk
    Springfield
    See also
    List of radio stations in Illinois

    Adult Contemporary radio stations in the state of Illinois

    Stations

  • WAKO-FM – Lawrenceville
  • WAOX - Staunton
  • WDKB - DeKalb
  • WDNL – Danville
  • WEAI - Lynnville
  • WEBQ-FM – Eldorado
  • WGFA-FM – Watseka
  • WGFB – Rockton
  • WHMS – Champaign
  • WISH-FM – Galatia
  • WKAY – Knoxville
  • WLIT – Chicago
  • WLRW - Champaign
  • WMOI – Monmouth
  • WNNS - Springfield
  • WNOI – Flora
  • WNSV – Nashville
  • WPMB – Vandalia
  • WPXN – Paxton
  • WQCY – Quincy
  • WRXX - Centralia
  • WSEY – Oregon
  • WSPY-FM - Plano
  • WSSQ – Sterling
  • WSWT – Peoria
  • WTBC-FM – Chicago
  • WXAJ - Hillsboro
  • WXEF – Effingham
  • WZIM – Lexington
  • WZSR – Woodstock
  • See also
    adult contemporary
    classic hits
    college
    country
    news/talk
    NPR
    oldies
    religious
    rock
    sports
    top 40
    urban
    other radio stations in Illinois

    Illinois

    Peoria
    WIRL
    WKZF
    WMBD
    WSWT
    WPBG
    WXCL

    Indiana

    Evansville
    WABX
    WIKY-FM
    WLYD
    WSTO
    Terre Haute
    WBOW
    WIBQ
    WIBU (defunct)
    WMGI
    WTHI-FM
    WWVR

    Michigan

    Battle Creek
    WFAT
    WNWN
    Coldwater
    WTVB
    Holland
    WHTC
    WYVN
    Kalamazoo
    WKZO
    WTOU
    WVFM
    WZOX
    Lansing
    WJXQ
    WLMI
    WQTX
    WWDK

    Minnesota

    Duluth
    KDAL
    KDAL-FM
    KDKE
    KQDS-FM
    KTCO
    WDSM
    WDUL
    Hibbing
    WEVE-FM
    WDKE
    WMFG
    WMFG-FM
    WNMT
    WTBX
    WUSZ

    North Dakota

    Fargo
    KFGO
    KFGO-FM
    KNFL
    KOYY
    KRWK
    KVOX-FM

    South Dakota

    Sioux Falls
    KELO
    KELO-FM
    KELQ
    KQSF
    KRRO
    KTWB
    KWSN

    Tennessee

    Knoxville
    WDKW
    WIMZ-FM
    WJXB-FM
    WNFZ
    Nashville
    WCJK
    WJXA
    WNFN

    Wisconsin

    Appleton
    WGEE
    WYDR
    Green Bay
    WDKF
    WIXX
    WNCY-FM
    WNFL
    WTAQ/WTAQ-FM
    Wausau
    WDEZ
    WIFC
    WOZZ
    WRIG
    WSAU
    WSAU-FM
    Sheboygan
    WBFM
    WHBL
    WHBZ
    WXER

    Website
    mwcradio.com


  • t
  • e

  • Retrieved from "https://en.wikipedia.org/w/index.php?title=WSWT&oldid=1234138750"

    Categories: 
    Radio stations in Peoria, Illinois
    Mainstream adult contemporary radio stations in the United States
    Radio stations established in 1965
    Midwest Communications radio stations
    Illinois radio station stubs
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    Articles needing additional references from September 2009
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