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(Top) 1 Frequency history 2 Sale 3 1480 The Line 4 Previous logo 5 References 6 External links

WTOX

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WTOX
Bensley, Virginia
Broadcast area	Metro Richmond
Frequency	1480 kHz
Branding	1480 The Line
Programming
Format	Sports gambling
Ownership
Owner	Michael Mazursky (Mobile Radio Partners, Inc.)
Sister stations	WBTL WULT WVNZ
History
First air date	2004
Technical information
Facility ID	129524
Class	B
Power	6,300 watts day 1,500 watts night
Transmitter coordinates	37°40′56.0″N 77°33′50.0″W / 37.682222°N 77.563889°W / 37.682222; -77.563889
Links
Website	theline1480.com

WTOX (1480 AM) is a sports gambling formatted broadcast radio station licensed to Bensley, Virginia, serving Metro Richmond. WTOX is owned and operated by Michael Mazursky, through licensee Mobile Radio Partners, Inc.^[1]

Frequency history[edit]

1480 in the Richmond was originally used by WLEE, which had moved there from 1450 kHz in 1950 as part of a power increase. WLEE, which grew to be the main Top 40 radio station in Richmond in the 1960s and early 1970s, shared its time with an even older station, WBBL, which broadcast church services on Sunday. WLEE was shuttered December 31, 1988, for economic reasons, taking WBBL with it.

Sale[edit]

On July 14, 2015 Davidson Media Group announced it would be selling WTOX and sister station WVNZ to TBLC Virginia Holdings, LLC. for $400,000.^[2] The sale was consummated on November 5, 2015.

In late 2018, Mobile Radio Partners assumed programming control, and put its Ultra Richmond format, already heard on WULT, on WTOX. Effective June 9, 2021, Mobile Radio Partners acquired WTOX, WVNZ, and a translator from TBLC Media for $209,500.