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WUBU (FM)

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WUBU
New Carlisle, Indiana United States

Broadcast area	South Bend, Indiana
Frequency	102.3 MHz
Branding	The New Mix 102.3
Programming
Format	Urban adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Artistic Media Partners (Sound Management, LLC)
Sister stations	WNDV-FM, WYXX
History
First air date	July 2, 1991 (as WGTC)
Former call signs	WSPW (1989) WERQ (1989) WGTC (1989–2002) WZUW (2002–2003) WWLV (2003–2004) WOZW (2004–2006) WZOW (2006–2008) WOZW (2008) WSMM (2008–2016) WYET (2016–2023)
Technical information^[1]
Licensing authority	FCC
Facility ID	63772
Class	A
ERP	2,000 watts
HAAT	121 meters (397 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	thenewmix1023.com

WUBU (102.3 MHz) is a FM radio station licensed to New Carlisle, Indiana. Owned by Sound Management (d/b/a Artistic Media Partners), it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market.

History[edit]

In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET.^[2] After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.^[3]

On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "Changes" by Tupac Shakur), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on WUBU's impending drop of the format following its sale to VCY America (to the point of running liners advising listeners to change to the station after the move, then officially adopting the "Mix" branding of the station after the flip officially occurred and the WUBU call sign on December 17, 2023). The first song on "The New 102.3" was "In Da Club" by 50 Cent.^[4]