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| Broadcast area | Bowling Green |
|---|---|
| Frequency | 107.1 MHz |
| Branding | All Hit WUHU 107 |
| Programming | |
| Format | Top 40 (CHR) |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner | Forever Communications, Inc. |
| WLYE-FM, WBVR-FM, WBGN | |
| History | |
First air date | December 1, 1986 (1986-12-01) [1] |
Former call signs |
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Call sign meaning | WUHU as in "woo-hoo!" (current branding) |
| Technical information | |
| Facility ID | 27242 |
| Class | C2 |
| Power | 50,000 watts |
Transmitter coordinates | 36°50′35″N 86°15′30″W / 36.84306°N 86.25833°W / 36.84306; -86.25833 |
| Links | |
| Webcast | Listen Live |
| Website | allhitwuhu107.com |
WUHU (107.1 FM) is a Top 40 (CHR)–formatted radio station licensedtoSmiths Grove, Kentucky, United States, and serving the Bowling Green area of south central Kentucky. The station is currently owned by Forever Communications, Inc. as part of a conglomerate with Bowling Green–licensed oldies station WBGN (1340 AM), Glasgow–licensed country music station WLYE-FM (94.1 FM), and Auburn–licensed country station WBVR-FM (96.7 FM). All four stations share studios on Scottsville Road in southern Bowling Green, and its transmitter is located along Halifax-Bailey Road between Bowling Green and Scottsville. WUHU features programming from Compass Media Networks.[3]
The station was assigned the call letters WBLG on November 1, 1985, when the FCC first issued the construction permit for the station.[4] The station signed on the air 13 months later, on December 1, 1986. On May 4, 1987, the station was purchased by Hilltopper Broadcasting, a local company that was led by long-time Western Kentucky Hilltoppers play-by-play commentator Wes Strader. That company would also end up owning WBGN the following year.[5][6]
In the station's first 14 years on the air, it played an Adult contemporary format. Hourly national news updates were provided by NBC News Radio during that time period. Throughout much of the late 1980s and 1990s until March 2001, the station was branded as "Gator 107",[5] and later "G-107." In 1991, the station was granted a power increase to 50,000 watts, and announced plans to relocate its transmission facility to its current location. However, this change forced nearby competitor WHHT, a Glasgow-based station which broadcast at 106.7 MHz at the time, to change frequencies to accommodate WBLG's power increase.[7] The station added the "-FM" suffix to its callsign on April 30, 1999.[2]
On March 15, 2001, the station changed its call letters to the current WUHU. The current Top 40 format and "WUHU" branding were introduced on April 2, 2001, after a weekend stunt during the preceding weekend (March 31-April 1, 2001), in which the station played the same three songs (each of which featured the word "woo-hoo") repeatedly.[8] Forever Communications acquired the station on December 31, 2002.
As a Top 40-formatted station, WUHU often competes with WRVWofLebanon, Tennessee for listener allegiances due to Bowling Green's 60-mile proximity to the Nashville area.
Along with its music programming, the station is the local home of the American Top 40 and Weekend Top 30. Weather forecasts aired on the station are provided by the area's NBC/CBS dual affiliate WNKY.
As WBLG, the station served as the flagship for Western Kentucky Hilltoppers basketball from the Hilltopper Sports Network[9] until after the 1998–99 season, when that programming moved to Brownsville-licensed WKLX. During the 1990s, the station also broadcast the football and basketball games of the Warren East High School athletics department.
From March 2000 until March 2001, the station also ran a local program, Live and Local, which featured local musical talents from the region.[10]
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