| Broadcast area | Booneville, Mississippi Fulton, Mississippi Tupelo, Mississippi |
|---|---|
| Frequency | 96.3 MHz |
| Branding | Wild 96.3 |
| Programming | |
| Format | Top 40 (CHR) |
| Ownership | |
| Owner |
|
| History | |
First air date | 2008[1] |
| Technical information | |
| Facility ID | 171032 |
| Class | A |
| ERP | 3,900 watts |
| HAAT | 125 meters (410 ft) |
Transmitter coordinates | 34°24′33″N 88°32′24″W / 34.40917°N 88.54000°W / 34.40917; -88.54000 |
WXWX 1 (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC.[2] It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.
WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio.[1][3] In summer 2016, the station dropped its sports format.[3] It later adopted an alternative rock format, simulcasting "I96" WIVGinTunica, Mississippi.[4]
As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3".[5]
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