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| Broadcast area | Panama City, Florida |
|---|---|
| Frequency | 97.7 MHz |
| Branding | 97X |
| Programming | |
| Format | Active rock |
| Affiliations |
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| Ownership | |
| Owner | Magic Broadcasting |
| WILN, WWLY, WYOO | |
| History | |
First air date | 1983 (1983) (as WTBB) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 25412 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 253 meters (830 ft) |
| Links | |
Public license information |
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| Webcast | Listen Live |
| Website | wyyx.com |
WYYX (97.7 FM) is a commercial radio station located in Panama City Beach, Florida, that has its transmitter licensed for Bonifay, Florida, broadcasting to the Panama City area.
Originally WTBB (Townsend Broadcasting), it began as a local station in 1983, using mostly a pre-recorded format, and was housed in the old Bank of Bonifay building. Manager Larry Donaldson also carried local ballgames and political events, and even had the occasional local remote. Most people thought he owned the station until it sold in 1992 and he moved on.
From 1992 to 1997, the station was known as "Pirate Radio 97.7". Upon the change from WTBB to WYYX, it renamed itself "97X".
On August 8, 2016, WYYX went silent; its "97X" active rock format moved to WVVE (100.1 FM). On November 2, 2016, WYYX changed its call letters to WVVE. On March 15, 2017, WVVE returned to the air with active rock, branded as "97X", returning the format to the 97.7 FM frequency.[2] On March 17, 2017, WVVE changed its call letters back to WYYX.
Since the launch of 97X in 1997, its active rock format has shifted towards a mainstream rock lean, with classic rock (e.g. Led Zeppelin, Metallica) interspersed occasionally.
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Active rock radio stations in the state of Florida
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30°30′43″N 85°29′24″W / 30.512°N 85.490°W / 30.512; -85.490
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