The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts and technology innovators. Categories include websites, advertising and media, online film and video, mobile sites and apps, and social.[1]
Two winners are selected in each category, one by members of The International Academy of Digital Arts and Sciences, and one by the public who cast their votes during Webby People's Voice voting.[1] Each winner presents a five-word acceptance speech, a trademark of the annual awards show.[2]
In its early years, the award was hailed as the『Internet’s highest honor』and was associated with the phrase "The Oscars of the Internet."[3][4][5][6] More recently, the organizers have been criticized for their pay-to-win policies, and the awards have been called a money-making scam.
In its early years, the organization was one of several vying to be the premiere internet awards show.[7] Both shows would compare themselves to the Oscars, as did media outlets such as The New York Times to Canada's Globe & Mail.[8]
The winners of the First Annual Webby Awards in 1995 were presented by John Brancato and Michael Ferris, writers for Columbia Pictures.[9] It was held at the Hollywood Roosevelt Hotel.[10] The televised Webby Awards were sponsored by the Academy of Web Design and Cool Site of the Day. The first Webby Awards were produced by Kay Dangaard at the Hollywood Roosevelt Hotel as a nod to the first site of the Academy of Motion Picture Arts and Sciences (Oscars). That first year, they were called "Webbie" Awards. The first "Site of the Year" winner was the pioneer webisodic serial The Spot.
The modern Webby Awards were co-founded by Tiffany Shlain, a filmmaker,[11] when she was hired by The Web Magazine to re-establish them,[12] and were first held in San Francisco in 1997.[13] They quickly became known for its requirement that winners give their acceptance speeches in five words.[14] After this, the awards became more successful than the magazine and IDG closed the publication. Shlain and co-founder Maya Draisin Farrah continued to run The Webby Awards until 2004.[15][16]
The Webby Awards is owned and operated by the Webby Media Group, a division of Recognition Media, which also owns and produces the Lovie Awards in Europe and Netted by the Webbys, a daily email publication launched in 2009. David-Michel Davies, CEO of Webby Media Group, current Executive Director of the Webby Awards and co-founder of Internet Week New York, was named Executive Director of the Webby Awards in 2005.[19]
In 2009, the 13th Annual Webby Awards received nearly 10,000 entries from all 50 US states and over 60 countries.[20] That same year, more than 500,000 votes were cast in The Webby People's Voice Awards.[21] In 2012, the 16th Annual Webby awards received 1.5 million votes from more than 200 countries for the People's Voice awards.[22] In 2015, the 19th Annual Webby Awards received nearly 13,000 entries from all 50 U.S. states and over 60 countries worldwide.[23]
The 2000 awards began the transition to nominee submissions.[24] Previously, nominees had been selected by an internal committee.[24]
As early as 2017, organizations wanting to nominate themselves were charged $395 for a single entry. An "ad campaign entry" would cost $595.[25] By 2024, those fees had risen to $495 and $675, respectively.[26]
Executive Academy Members with category-specific expertise evaluate the shortlisted entries based on the appropriate Website, Advertising & Media, Online Film & Video, Mobile Sites & Apps, and Social category criteria, and cast ballots to determine Webby Honorees, Nominees and Webby Winners. Deloitte provides vote tabulation consulting for the Webby Awards.[27]
In addition to the award given in each category by the International Academy of Digital Arts and Sciences, another winner is selected in each category as determined by the general public during People's Voice voting. Winners of both the Academy-selected and People's Voice-selected awards are invited to the Webbys.[28]
The Webby Awards are presented in over a hundred categories among all four types of entries. A website can be entered in multiple categories and receive multiple awards. In each category, two awards are handed out: a Webby Award selected by The International Academy of Digital Arts and Sciences, and a People's Voice Award selected by the general public.[29]
The Webbys are famous for limiting recipients to five-word speeches, which are often humorous, although some exceed the limit. In 2005 when accepting his Lifetime Achievement Award, former Vice President Al Gore's speech was "Please don't recount this vote." He was introduced by Vint Cerf who used the same format to state, "We all invented the Internet."[34] In 2013, the creator of the Graphics Interchange Format (GIF), Steve Wilhite, accepted his Webby and delivered his now famous five-word speech, "It's pronounced 'Jif' not 'Gif'."[35]
The Webbys have been criticized for their pay-to-enter and pay-to-attend policy (winners and nominees also have to pay to attend the award ceremony), and thus for not taking most websites into consideration before distributing their awards.[36][37][38]Gawker, its Valleywag column, and others, have called the awards a scam, with Valleywag saying, "...somewhere along the way, the organizers figured out that this goofy charade could be milked for profit."[39]
In response, Webby Awards executive director David-Michel Davies told the Wall Street Journal that entry fees “provide the best and most sustainable model for ensuring that our judging process remains consistent and rigorous and is not dependent on things like sponsorships that can fluctuate from year to year.”[38]
This section needs expansion. You can help by adding to it. (October 2023)
In 2021, the Webby organization started a new line of awards, the Anthem Awards, to honor the purpose and mission-driven work of people, companies and organizations worldwide.[40][41] The finalists and winners are selected by the International Academy of Digital Arts and Sciences.[42]
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