The album received widespread critical acclaim. It was also a commercial success, earning Ware her first top-three entry and, to date, her highest peak position on both the UK Albums Chart and Scottish Albums Chart. Five singles have been released to promote the album. In April 2021, What's Your Pleasure? was nominated for Album of the Year at the Brit Awards. A reissue subtitled The Platinum Pleasure Edition, was released on 11 June 2021 and preceded by the singles "Please" and "Hot n Heavy".
After the promotional cycle for her previous album Glasshouse, Ware felt pressured to quit music due to low album sales and her exhaustion with touring. However, Ware's podcast Table Manners gained a larger following of 13 million listeners and soon became Ware's main priority. Speaking to The Independent, Ware described the podcast's success as a "turning point" that changed her outlook of herself: "I suddenly felt more comfortable in my skin."[2] With the podcast, Ware discusses more personal topics that she felt forced to publicise with her music.
Upon the announcement of the release of the album in February 2020, Ware described the album as a "two-year labour of love", further citing the album as her visions of "escapism [and] groove". The twelve tracks on What's Your Pleasure? move away from her usual "melancholy" sound in her previous releases, to focus on disco, hi-NRG, and house. With Ford co-producing the album, Ware intended to pay homage to what the duo called "wedding jams", along with the soul of late American singer-songwriter Minnie Riperton, and the New Yorkunderground disco scene.[3]
What's Your Pleasure? was initially scheduled to be released on 5 June 2020;[4] however, the date was moved to 19 June due to the COVID-19 pandemic.[5][6] Ware then announced that she would be pushing the release date back another week so as not to conflict with Juneteenth.[7] The album was released on 26 June 2020, making it her first major release since Glasshouse (2017), and subsequently her first release after giving birth to her second child. Music videos were released for the title track, "Soul Control", "Step into My Life", "In Your Eyes", and "The Kill".
The cover art for the record sees Ware sport red lipstick, a black shirt and a golden necklace, with Pitchfork calling it a "spitting image" of Polaroids taken by American artist Andy Warhol of former actress Bianca Jagger.[8]
On 8 January 2021, Ware confirmed the forthcoming release of a deluxe edition of the album on Twitter.[9] Just before the album's release, Ware announced that she would embark on the What's Your Pleasure? Tour, starting in April 2021.[10] Ware promoted the album through virtual performances, aired by several television programmes, due to the COVID-19 pandemic.
On 11 June 2021, a reissue subtitled The Platinum Pleasure Edition was released, with an original cover art in greyscale with a metallic silver background. The lead single from this edition, "Please", was released on 28 April 2021.[22]
What's Your Pleasure? received widespread critical acclaim. It was praised for its "disco-inspired" sound and cited as the singer's "finest" work. Ware earned praise for "going back to where she started" and for sounding "bolder, looser" compared to her previous releases. At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream publications, the album received an average score of 84, based on 18 reviews, indicating "universal acclaim".[24] Aggregator AnyDecentMusic? gave What's Your Pleasure? 8.2 out of 10, based on their assessment of the critical consensus.[23]
Tara Joshi of The Guardian praised the upbeat nature of What's Your Pleasure? and compared it to other "grown-up disco" albums like Lady Gaga's Chromatica and Robyn's Honey.[14]NME editor Hannah Mylrea claimed the album was a return to Ware's club roots, which she had strayed away from since her debut Devotion, and called it "an intoxicating cocktail of seductive beats, exhilarating choruses and sleek production."[15] Owen Myers of Pitchfork complimented the album's musical references to disco divas of the past like Donna Summer, Diana Ross, and Anita Ward and awarded it the website's "Best New Music" distinction. Myers remarked positively on Ware's commitment to making uplifting music while allowing "a little of her signature psychodrama to creep into the nocturnal escapades she describes, and the flecks of ennui make the highs even higher."[17]
Andy Kellman of AllMusic singled out "Mirage (Don't Stop)" as a highlight, praising the Bananarama-influenced production, as well as praising the production of the album as a whole.[14] Kellman also praised the "chamber folk-soul" of the album's closer "Remember Where You Are", calling it a "stirring finale".
In July 2020, What's Your Pleasure? was included on Slant Magazine's list of the best albums of 2020 so far.[29]
According to the Official Charts Company, What's Your Pleasure? was the most downloaded album over the weekend upon its initial release on 26 June 2020.[50] The album eventually debuted at number three on both the UK Albums Chart and Scottish Albums Chart, giving Ware her fourth consecutive top-ten entry on the former and her first top-three entry on both. By this, the album became Ware's highest peak position on both charts, surpassing the number five peak and number twenty-six peak achieved by her debut album, Devotion (2012).[51] The album is also Ware's first top-forty entry on the Belgian Albums (Ultratop Flanders) chart since Tough Love (2014), debuting at number thirty-six. It was also her first release to spend more than one week within the top ten of the UK Albums Chart, as it reached number seven upon its Platinum Pleasure re-release on 11 June 2021, nearly one year after its original release.
Jules Buckley – string and brass arrangements, conducting
Tom Pigott-Smith (leader), Lizzie Ball, Marianne Haynes, Laura Melhuish, Kate Robinson, Charlie Brown, Nicky Sweeney, Jeremy Isaac, Hannah Dawson, Oli Langford – violins
Vicci Wardman, Helen Kamminga, Reiad Chibah – violas
Ian Burdge, Chris Worsey, Katherine Jenkinson – cellos
[21]
[25]
