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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
Whrrl was a social location-based service developed by the Seattle -based company Pelago, Inc.[1] Whrrl had a recommendation engine that uses algorithms and users' votes to surface relevant recommendations.[2]
On June 30, 2010, Whrrl launched its Society Rewards Program, designed to close the gap between a brand's online social media and real-world presence with its first partner, Murphy USA Oil.[3]
Groupon announced that it had purchased Whrrl on April 18, 2011.[4] As Whrrl dissipates, it is being speculated that Groupon will leverage location based social networking or "check-ins" on their popular group coupon site.
Site overview
[ edit ]
The service was launched in October 2007 as a geosocial networking and discovery site that allows both web and mobile users to find, explore, share, meet up at, and rate points-of-interest in their cities.[5]
Pelago's first product, Whrrl, was launched on July 10, 2008. Whrrl v1.0 was a location-based social networking and discovery application for the iPhone, Blackberry and numerous other mobile phones.
Pelago launched Whrrl 2.0, an 'on-the-go' storytelling application for the iPhone and web on March 16 at South by Southwest .[6]
Whrrl 3.0 was launched at SXSW on March 11, 2010 with a promise: "We'll save you from Farmville." Press release here [1 ] Archived August 9, 2010, at the Wayback Machine .
Pelago, Inc.
[ edit ]
The company was founded by Amazon.com veterans Jeff Holden and Darren Vengroff .
In November 2006, Pelago, Inc completed Series A financing backed by Kleiner, Perkins, Caufield & Byers ; Trilogy Equity Partners ; and Bezos Expeditions .[7] It is also the first product to be financially backed by the iFund .
In May 2008, Pelago announced a second round of funding totaling US$15 million led by Deutsche Telekom , followed by India-based Reliance Technology Ventures and DAG Ventures .[8]
In April 2011, Pelago was acquired by Groupon and the Whrrl service was discontinued.
References
[ edit ]
^ Waters, J.K.; Lester, J. (2010). The Everything Guide to Social Media: All you need to know about participating in today's most popular online communities . EverythingÂ. Adams Media. p. 236. ISBN 978-1-4405-0632-1 . Retrieved December 5, 2017 .
^ Check In With Whrrl, Win Free Gas TechFlash URL accessed August 27, 2010.
^ andrew. "Groupon Acquires Pelago « Groublogpon – The Serious Blog of Groupon" . Groupon.com. Retrieved February 1, 2012 .
^ Online Recommendations [permanent dead link ]
^ Whrrl revamps its iPhone app just in time for SXSW... VentureBeat URL accessed May 14, 2009.
^ Giving it a Whrrl . USA Today URL accessed December 20, 2007.
^ Pelago Secures $15 Million In Funding For Mobile Social Network On A Map The Washington Post . Accessed June 4, 2008.
External links
[ edit ]
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=Whrrl&oldid=1188585084 "
C a t e g o r i e s :
● A m e r i c a n r e v i e w w e b s i t e s
● A n d r o i d ( o p e r a t i n g s y s t e m ) s o f t w a r e
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● A m e r i c a n s o c i a l n e t w o r k i n g w e b s i t e s
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● T h i s p a g e w a s l a s t e d i t e d o n 6 D e c e m b e r 2 0 2 3 , a t 1 0 : 0 1 ( U T C ) .
● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n .
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