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F r o m W i k i p e d i a , t h e f r e e e n c y c l o p e d i a
American esports organization
XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe , Marco Mereu,[1] Clinton Sparks , and Wil Eddins.[2]
History [ edit ]
XSET was launched on July 16, 2020,[3] [4] [5] [6]
XSET has professional teams competing in various esports titles such as Fortnite , Rocket League , Call of Duty: Warzone , Call of Duty: Mobile , PUBG Mobile , Madden NFL , Apex Legends , Tom Clancy's Rainbow Six Siege , Halo Infinite , and iRacing .
In October 2020, Ozuna and Swae Lee joined XSET as investors.[7] [8]
On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.[9] [10]
Brand and Culture [ edit ]
In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee ,[11] Ozuna ,[12] Lil Wayne ,[13] Tee Grizzley ,[14] [15] Ezekiel Elliott ,[16] [17]
In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.[18]
Acquisitions and Expansions [ edit ]
In April 2023, XSET acquired Queens Gaming Collective.[19]
In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.[20] [21]
Merchandise and Collaborations [ edit ]
Notable collaborations include:
Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.[22]
Merchandise capsules with Kris London and CashNasty.[23]
A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.[24]
SCUF Gaming,[25] [26]
Fashion and apparel: Roots Canada, Lids
Quality Control Music, Roland (for the Drop The Bass apparel collection celebrating the TR-808 drum machine[27]
Boston Red Sox, Drai's Las Vegas
Fanshark, Wahlburgers
Content and Activations [ edit ]
XSET has a presence in various cultural spaces, including:
A gaming residency at Drai's Beachclub and Nightclub.[28]
An activation at Ozuna Fest in Cancun in December 2021.[29]
Participation in the Breakaway Music Festival 2023.[30]
A takeover of Boston's Fenway Park for an "XSET Day."[31]
In 2022, XSET also launched the Black Xcellence program.[32]
Offices [ edit ]
The company has offices in Boston and Los Angeles.[33]
References [ edit ]
^ "XSET is Born" . www.prnewswire.com . Retrieved 28 June 2024 .
^ Lorenz, Taylor; Browning, Kellen (16 July 2020). "FaZe Clan President Departs: 'It's Time for Gaming to Clean Up Its Act' . The New York Times . ISSN 0362-4331 . Retrieved 28 June 2024 .
^ https://www.karmaloop.com/
^ https://nerdstreet.com/news/2022/7/xset-esports-org-two-year-anniversary-greg-selkoe
^ "Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture" . Rolling Stone . 28 October 2020. Retrieved 28 June 2024 .
^ Liao, Shannon (25 February 2021). "Quality Control invests in XSET, more closely linking music and gaming" . Washington Post . ISSN 0190-8286 . Retrieved 28 June 2024 .
^ https://esportsinsider.com/2023/10/xset-clix-fortnite-creator-owner
^ "Gaming Lifestyle Powerhouse XSET Signs Esports Phenom and Creator Clix" . KRON4 . 11 October 2023. Retrieved 28 June 2024 .
^ Millman, Ethan (28 October 2020). "Swae Lee Is the First Artist to Invest in XSET, an Esports Company Rebuilding Gaming Culture" . Rolling Stone . Retrieved 28 June 2024 .
^ Martinez, Kiko (8 April 2021). "Ozuna Joins Gaming Organization XSET & Becomes First Latino Owner of Esports Team" . Remezcla . Retrieved 28 June 2024 .
^ "XSET Raises $15M From Lil Wayne's Young Money, Ezekiel Elliott and Others | Built In Boston" . Built In . Retrieved 28 June 2024 .
^ "Detroit's Tee Grizzley Joins Gaming Lifestyle Brand XSET And Helps Former Inmates In The Process" . VIBE.com . 6 April 2022. Retrieved 28 June 2024 .
^ Martinez, Jose. "Brycent Joins Lil Wayne & Ozuna-Backed Gaming Lifestyle Organization XSET" . Complex . Retrieved 28 June 2024 .
^ Goldberg, Rob. "Cowboys' Ezekiel Elliott Joins eSports Team XSET as Creator, Investor" . Bleacher Report . Retrieved 28 June 2024 .
^ Richman, Olivia (26 July 2023). "YouTubers Kris London and CashNasty Join XSET with Exclusive Content and Merch" . Esports Illustrated . Retrieved 28 June 2024 .
^ https://esportsinsider.com/2023/07/xset-drais-partnership-renewal
^ Fragen, Jordan (7 April 2023). "XSET acquires women's gaming org Queens Gaming Collective" . VentureBeat . Retrieved 28 June 2024 .
^ https://esportsinsider.com/2024/03/xset-kris-london-apparel-range
^ "Sophia the robot becomes first humanoid to be signed by a gaming org" . Freethink . 4 January 2023. Retrieved 28 June 2024 .
^ Cowen, Trace William. "Ganga Launches Nomad LA Collection in Collaboration With XSET and NTWRK" . Complex . Retrieved 28 June 2024 .
^ "XSET Welcomes Kris London and CashNasty as New Talent and Partners, Bringing Co-Created Merchandise and Fresh Content to Fans" . www.prnewswire.com . Retrieved 28 June 2024 .
^ https://esportsinsider.com/2023/10/xset-clix-fortnite-creator-owner
^ https://archive.esportsobserver.com/xset-partnership-scuf-gaming/
^ https://esportsinsider.com/2020/08/xset-ghost-partnership
^ https://variety.com/2021/music/news/women-in-the-mix-survey-recording-academy-music-industry-moves-1235052351/
^ https://www.billboard.com/pro/xset-drais-nightclub-concerts-gaming-cabanas/
^ https://www.billboard.com/pro/ozuna-xset-gaming-company-partnership-nft-content/
^ https://esports.gg/news/gaming/xset-to-partner-with-breakaway-music-festival-bridging-the-gaming-and-music-industry/
^ Narayan, Niji (22 June 2023). "XSET Announces Collaboration with Red Sox" . Retrieved 28 June 2024 .
^ "XSET LAUNCHES BLACK XCELLENCE CAMPAIGN" . XSET . Retrieved 28 June 2024 .
^ "Karmaloop founder Greg Selkoe is back in Boston. Meet his new venture" . www.bizjournals.com . Retrieved 28 June 2024 .
External links [ edit ]
R e t r i e v e d f r o m " https://en.wikipedia.org/w/index.php?title=XSET&oldid=1232527094 " C a t e g o r i e s : ● A p e x L e g e n d s t e a m s ● F o r t n i t e t e a m s ● H a l o ( f r a n c h i s e ) t e a m s ● R o c k e t L e a g u e t e a m s ● T o m C l a n c y ' s R a i n b o w S i x S i e g e t e a m s ● V a l o r a n t t e a m s ● E s p o r t s t e a m s b a s e d i n t h e U n i t e d S t a t e s ● C a l l o f D u t y t e a m s ● E s p o r t s t e a m s e s t a b l i s h e d i n 2 0 2 0 H i d d e n c a t e g o r i e s : ● A r t i c l e s w i t h s h o r t d e s c r i p t i o n ● S h o r t d e s c r i p t i o n m a t c h e s W i k i d a t a ● U s e d m y d a t e s f r o m J a n u a r y 2 0 2 2 ● O f f i c i a l w e b s i t e n o t i n W i k i d a t a
● T h i s p a g e w a s l a s t e d i t e d o n 4 J u l y 2 0 2 4 , a t 0 5 : 4 7 ( U T C ) . ● T e x t i s a v a i l a b l e u n d e r t h e C r e a t i v e C o m m o n s A t t r i b u t i o n - S h a r e A l i k e L i c e n s e 4 . 0 ;
a d d i t i o n a l t e r m s m a y a p p l y . B y u s i n g t h i s s i t e , y o u a g r e e t o t h e T e r m s o f U s e a n d P r i v a c y P o l i c y . W i k i p e d i a ® i s a r e g i s t e r e d t r a d e m a r k o f t h e W i k i m e d i a F o u n d a t i o n , I n c . , a n o n - p r o f i t o r g a n i z a t i o n . ● P r i v a c y p o l i c y ● A b o u t W i k i p e d i a ● D i s c l a i m e r s ● C o n t a c t W i k i p e d i a ● C o d e o f C o n d u c t ● D e v e l o p e r s ● S t a t i s t i c s ● C o o k i e s t a t e m e n t ● M o b i l e v i e w
