Yellow is a Bangladesh-based fashion brand and clothing retailer owned by Beximco.[1] Its corporate headquarters is located at Beximco Industrial Park, Dhaka, Bangladesh.[2] The largest of the Yellow stores are located in Bashundhara City Shopping Complex, Sanmar Ocean City Chittagong and Jamuna Future Park with other outlets at Banani, Gulshan, Dhanmondi, Mohammadpur, Mirpur, Uttara, Bailey Road, Wari and Maghbazar. There are several stores located in Pakistan.[3][4][5] In 2014, Beximco announced the opening of new outlets in Dubai, Toronto, and New York City.
Beximco Luxury Lawn was launched in 2014 by Beximco, dedicated only to Women's clothing.[6] Dubai will be the first overseas outlet to get the clothing line.
Yellow has announced multiple collaborations with international brands like Marvel, Disney and Star Wars.[7] It is the first Bangladeshi fashion brand to do such collaboration. Yellow has also collaborated with the Japanese trading company ITOCHU, introducing the backpack brand 'Outdoor Products' to the Bangladeshi market.[8]
In 2014, Beximco announced the opening of 102 Outlets in Bangladesh and several in Dubai, New York City, and Toronto in early 2015 and Seoul in mid-2015.[9]
