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{{see|The Great Atlantic & Pacific Tea Company}} |
{{see|The Great Atlantic & Pacific Tea Company}} |
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[[File:1894 AP newspaper ad.png|thumbnail|left|1894 newspaper ad for "Eight O'Clock Breakfast Blend" coffee from A&P]] |
[[File:1894 AP newspaper ad.png|thumbnail|left|1894 newspaper ad for "Eight O'Clock Breakfast Blend" coffee from A&P]] |
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A&P was established as "Gilman & Company" in 1859, and began selling bags of whole bean coffee on their own. Their coffee, however, |
A&P was established as "Gilman & Company" in 1859, and began selling bags of whole bean coffee on their own. Their coffee, however, was not given a true official name at that time, being sometimes called "Eight O'Clock Breakfast Coffee" at the start. |
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[[File:1922 Eight O'Clock Coffee ad.png|thumbnail|right|In 1922, the coffee cost 25¢ a pound.]] |
[[File:1922 Eight O'Clock Coffee ad.png|thumbnail|right|In 1922, the coffee cost 25¢ a pound.]] |
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In 2003, A&P spun off the Eight O'Clock Coffee brand to Gryphon Investors, a private equity firm based in [[San Francisco]], [[California]], which used the brand to create the Eight O'Clock Coffee Company. A few weeks later, Eight O'Clock's ground coffee line was introduced. Gryphon Investors would soon turn around and sell Eight O'Clock Coffee Company to Tata Global Beverages in 2006.<ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2006-06-26/news-by-company/27423821_1_tata-coffee-mh-ashraff-gryphon-investors |title=Tatas buy Eight O'Clock Coffee |publisher=economictimes.com |date=2006-06-26 |accessdate=2012-07-26}}</ref> |
In 2003, A&P spun off the Eight O'Clock Coffee brand to Gryphon Investors, a private equity firm based in [[San Francisco]], [[California]], which used the brand to create the Eight O'Clock Coffee Company. A few weeks later, Eight O'Clock's ground coffee line was introduced. Gryphon Investors would soon turn around and sell Eight O'Clock Coffee Company to Tata Global Beverages in 2006.<ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2006-06-26/news-by-company/27423821_1_tata-coffee-mh-ashraff-gryphon-investors |title=Tatas buy Eight O'Clock Coffee |publisher=economictimes.com |date=2006-06-26 |accessdate=2012-07-26}}</ref> |
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In 2009, [[Consumer Reports]] rated Eight O'Clock Coffee's 100 percent [[Coffee production in Colombia|Colombian]] brew as the "best buy" for ground brews, beating well-known brands such as [[Folgers]], [[Maxwell House]] and [[Starbucks]].<ref>{{cite news|url=http://www.reuters.com/article/2009/02/02/coffee-consumers-price-idUSN0247557920090202 |title=Eight O'Clock coffee "best buy" -Consumer Reports |publisher=Reuters.com |date= 2009-02-02|accessdate=2011-10-24 |first=Marcy |last=Nicholson}}</ref> |
In 2009, [[Consumer Reports]] rated Eight O'Clock Coffee's 100 percent [[Coffee production in Colombia|Colombian]] brew as the "best buy" for ground brews, beating well-known brands, such as [[Folgers]], [[Maxwell House]] and [[Starbucks]].<ref>{{cite news|url=http://www.reuters.com/article/2009/02/02/coffee-consumers-price-idUSN0247557920090202 |title=Eight O'Clock coffee "best buy" -Consumer Reports |publisher=Reuters.com |date= 2009-02-02|accessdate=2011-10-24 |first=Marcy |last=Nicholson}}</ref> |
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On August 8, 2013, the entire Eight O'Clock Coffee line was revamped with new packaging and |
On August 8, 2013, the entire Eight O'Clock Coffee line was revamped with new packaging and new flavors. |
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==Coffee products== |
==Coffee products== |
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| Product type | Coffee |
|---|---|
| Owner | Tata Global Beverages (The Eight O'Clock Coffee Company) |
| Country | USA |
| Introduced | 1859 |
| Markets | USA |
| Previous owners |
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| Tagline | For Those Who Put Coffee First |
| Website | eightoclock |
Eight O'Clock Coffee is the brand line of coffee products currently manufactured by the Eight O'Clock Coffee Company, a subsidiary of Tata Global Beverages, which is headquartered in Montvale, New Jersey; its coffee production plant is in Landover, Maryland. Tata Global Beverages has owned Eight O'Clock Coffee since 2006.
Eight O'Clock Coffee was created by The Great Atlantic & Pacific Tea Company (now A&P) in 1859, in the latter company's founding year. Despite selling off the brand in 2003, A&P would continue to sell Eight O'Clock Coffee in its family of stores until the supermarkets closed in late 2015. Eight O'Clock is also sold in other supermarkets across the country.
A&P was established as "Gilman & Company" in 1859, and began selling bags of whole bean coffee on their own. Their coffee, however, was not given a true official name at that time, being sometimes called "Eight O'Clock Breakfast Coffee" at the start.
In 1919, in contrast with the introduction of two other coffee lines, Bokar and Red Circle, the coffee was finally given its official name;[1] A&P supposedly conducted a survey asking people what time of day they drank coffee most. The majority of those surveyed reported that they typically drank coffee at 8 a.m. and 8 p.m. A&P then went ahead and took out the word "Breakfast" from the name, rebranding its signature coffee as simply "Eight O'Clock". [1]
In the 1930s, Eight O'Clock coffee had gained over a quarter of the U.S. market share. By 1930, it was the most popular brand of coffee in the United States.[2]
A&P, however, began to decline in the 1950s, closing stores and leaving some mass U.S. markets in the process. In 1979, the company licensed its branding division, Compass Foods, Inc., to sell Eight O'Clock Coffee to other retailers including competing supermarket chains; among them is Pathmark, a supermarket that broke away from the ShopRite retailers' cooperative in 1960s, which A&P acquired in 2007.
In 2003, A&P spun off the Eight O'Clock Coffee brand to Gryphon Investors, a private equity firm based in San Francisco, California, which used the brand to create the Eight O'Clock Coffee Company. A few weeks later, Eight O'Clock's ground coffee line was introduced. Gryphon Investors would soon turn around and sell Eight O'Clock Coffee Company to Tata Global Beverages in 2006.[3]
In 2009, Consumer Reports rated Eight O'Clock Coffee's 100 percent Colombian brew as the "best buy" for ground brews, beating well-known brands, such as Folgers, Maxwell House and Starbucks.[4]
On August 8, 2013, the entire Eight O'Clock Coffee line was revamped with new packaging and new flavors.
Until 2003, Eight O'Clock Coffee only came in original whole bean. Packaged in an all-red bag, the coffee can be completely custom ground to the customer's order; this trend continues today, only at A&P-owned stores and some competing supermarkets, although customers who have their own grinders in homes can grind the coffee themselves.
From 2003, up until August 8, 2013, Eight O'Clock Coffee was available in 11 flavors, all in 11-to-42-ounce (310 to 1,190 g) bags, both whole bean and ground. Originally in all-color bags, its packaging was changed in 2010 to white bags with color coding.
The 2003 coffee line, which was refreshed in 2010, was as follows:[1]
The current flavor line up, which was introduced on August 8, 2013, and split up into three "categories", is as follows:
All 2013 flavors are packaged in identical red bags, which made a throwback to Eight O'Clock's pre-2003 years.
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